Sales & Marketing

The Race to Analytics Success
Join CGT, RIS, and Treasure Data as we take a deep dive into our annual “Retail and Consumer Goods Analytics Study" to provide a deeper context into the story behind the numbers.
Understand How Technology Can Modernize Warehousing and Fulfillment with The Guide to Fixed and Flexible Logistics
Consumer expectations are at an all-time high. While it’s impossible to create a fixed logistics network that satisfies those expectations, there are alternative logistics programs that enable businesses to meet and exceed consumer demands. It’s called flexible logistics.
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Tech Transformation Podcast: Dia & Co’s Nadia Boujarwah On Reimagining Retail Returns
We’re talking about getting the right fit, the right recommendation, and — most importantly — the right returns process.
Tech Transformation Video: Future of Fit Tech With Dia & Co’s Nadia Boujarwah
The CEO of the digital fashion retailer shares insight into how they’re replicating the best fit technology that’s out there: the retail store dressing room.
P&G’s David Dittman on Implementing a Data-Focused Strategy for Creating Brand-Obsessed Consumers
David Dittman, VP of data analytics and chief analytics officer at P&G, joined the loyalty conversation at this year’s Analytics Unite event in Chicago. Learn more.
Nike Deploying New ERP In July
Nike expects to realize value from its new enterprise resource planning (ERP) system this year — the biggest investment the apparel and footwear company has made in its digital transformation.
Mars Wrigley's Voice AI Investments Get Louder
Mars Wrigley is increasingly investing in AI-enabled voice commerce experiences after a series of pilots during Halloween 2021 successfully grew brand engagement.
How QR Codes Could Revolutionize Seafood Supply Chain Traceability & Build Brand Integrity
As companies continue to navigate the new standards and retail continues to adopt QR codes, seafood carriers should employ this tech to connect with consumers and enable transparency within the supply chain.
GSK Consumer Preps For Independent Future With E-commerce Upgrade
As GSK Consumer Healthcare prepares to de-merge from GSK, the company is investing in its ability to respond to e-commerce market changes to better compete in the expanding digital landscape.
Nu Skin Finds Natural Fit In Soaring Social Commerce Demand
As social commerce becomes more than just a discovery channel for the CPG industry, Nu Skin is investing in its digital commerce capabilities for more profitable consumer engagement.
How to Use Predictive Analytics to Improve Customer Experiences
With today’s availability of predictive analytics services and access to large amounts of consumer data, companies can get a much clearer picture of customer journeys. Learn more.
Chobani Races Into Metaverse Experiment With Roblox Event
Chobani is inviting participants to race through a virtual galaxy that includes Chobani Oatmilk spaceships making deliveries to planets. Winners get leaderboard rankings and rewards such as custom merchandise. Get more details.
Why BrewDog Is Leaning Into Field-Friendly CRM
As today’s consumer behaviors wind and shift, being successful hinges upon having technology that supports both their fluctuating needs and those of the sales team.
Tech Transformation Podcast: Kellogg’s Charisse Hughes and Lesley Salmon On DTC, Data & All Things Analytics
When you’re one of the largest CPGs in the world, understanding consumers has become more important than ever. For The Kellogg Company, this means leaning into such technologies as AI and machine learning, and connecting the dots between their data across all channels.

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