Sales & Marketing

CG brands access the new solutions through the Instacart Ads self-service portal, Ads Manager, which provides anonymized and retailer-agnostic data insights.

The role will focus on revenue-generating marketing research and strategic planning.

Of the 100 companies listed, the 2022 list recognized 10 consumer goods (CG) companies.

Learn about Herbalife Nutrition’s effort to streamline its contact centers and drive efficiency to provide a better experience for its consumers.

Impact Analytics will be servicing the brand’s full-price stores, factory stores, e-commerce and wholesale business, optimizing omnichannel decisions via machine-learning predictive analytics.

Based in Italy, MindIT is spin-out from Bologna University and an algorithms and AI specialist.

The beauty brand has announced another round of tech innovation, this time partnering with Verily to leverage scientific knowledge of skin and AI capabilities to customize skin care offerings.

Social media is increasingly becoming a discovery channel for consumers when it comes to their snacking habits, according to new research from Mondelez International.

As competition heats up across the CPG landscape, more brands adopt new ways of enticing consumers to engage the brand directly and to deliver meaningful value.

New data gives consumer goods companies a glimpse into how they can better reach customers in this strange, COVID environment.

Nestlé Purina Australia has tapped into the growing trend of smart devices with its CHEKR smart bowl to unlock the benefits of subscription services, product recommendations, and personalized experiences.

As brands work to refine their direct-to-consumer strategies, they’d be wise to add a new layer: direct-to-avatar.