Sales & Marketing

Even before COVID-19 instigated an industrywide game of strategy whack-a-mole, the timing, severity and location of seasonal illness has always varied wildly from year to year. Learn how Reckitt is keeping products on shelves through new forecasting strategies.

This partnership is the latest effort into plant-based products by Hormel Foods.

The Slim Jim brand has partnered to offer new, branded merchandise that be purchased with cryptocurrency.

The food giant has unveiled its plans for significant investments in its U.S. manufacturing sites including nearly 15,000 new sales and supply chain hires in 2021.

Dubbed “homegate,” the launch is expected to create more excitement this football season for consumers by leveraging an experiential e-commerce platform.

The choices consumers make today are often dependent on the strength of their relationship with the brand, which is why brands need to focus on fostering continued loyalty with each and every interaction.

Augmented reality and artificial intelligence tools promise to enrich the consumer experience for Coty across digital, social and in-store.

Damages caused by Hurricane Ida prompted the Bimbo Bakeries USA brand to temporarily introduce modified packaging to minimize disruption on retail shelves.

Learn how the No. 12 CG company ultimately wants to engage people very differently through an ecosystem of unique and ownable experiences.

This year’s annual Sales & Marketing Report takes a fresh look at the innovative ways the industry is connecting with consumers, including how they’re translating the learnings into new strategies, and the technologies they’re relying upon to get more granular.