Promotion Management

Solo Stove and Blue Bottle Pilot Retail Media Initiative With Unique Twist on Consumer Data
Consumer goods companies are no strangers to sending targeted promotions via retail media networks, but Solo Stove and Blue Bottle are two companies unlocking another avenue for consumer insights.
Empowering CPGs: Becoming the Smartest in the Room During Joint Business Planning
Brands of all sizes are involved in some level of joint business planning with their retailer partners — the bigger the brand, the higher the stakes are at the meeting. But, each brand is given a chance to make a case for their items, swing shelf space in their favor, collaborate on promotions, introduce new product launches and more. In a way, joint business planning is the lifeblood of a brand’s success at a retailer. So why not do it backed by precise, predictive and high-powered data?

How Kraft Heinz is Scaling Their RGM Capabilities

In this edited webinar transcript Kraft Heinz’ global RGM lead, Maksym Roshchyn, and Rahul Ubgade, AVP, consumer, retail & logistics, Infosys discuss how economic volatility and market uncertainty have made revenue growth management even more important than it used to be, and how leading brands like Kraft Heinz leveling up their RGM capabilities.
CGT’s New Analytics Study Confirms Continued Significance of Marketing Mix Modeling for Consumer Goods Industry

With the marketing landscape becoming more complex and brands requiring sharper insights to navigate this terrain, marketing mix modeling needs to evolve in order to offer brands reliable and robust decision-making support. Here's how.
3 Retail Execution Rules for the Next Normal

For field reps and REX, the lessons learned from the pandemic can be translated into three main rules that will guide them in 2021. Read on to find out what they are.
Impact Analytics Raises $11M to Accelerate Growth

Impact’s AI-driven technology platform powers SaaS solutions aimed at optimizing the forecasting, planning and merchandising functions for retailers and CPG manufacturers.
4 Things CG Marketers Should Leave In 2020 (and 4 To Take Into 2021)

Those of us in the business of making and marketing products may benefit from some selective culling of business thinking, habits and practices that worked before 2020 but may not meet the needs of 2021 and beyond.
Rules to Establish an Effective Trade Promotion Management Practice

Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.
Enhancing Promotion Effectiveness Through Collaboration

With AI-driven technology, retailers and CPGs can work together to optimize their promotional planning.
Using Data for Real-time ‘Gut Checks’

By shifting from modeling to an AI-infused, data-driven approach to planning, consumer brands can innovate faster and, eventually, be able to predict category and shopper trends.

Solo Stove and Blue Bottle Pilot Retail Media Initiative With Unique Twist on Consumer Data

Empowering CPGs: Becoming the Smartest in the Room During Joint Business Planning

How Kraft Heinz is Scaling Their RGM Capabilities

CGT’s New Analytics Study Confirms Continued Significance of Marketing Mix Modeling for Consumer Goods Industry

3 Retail Execution Rules for the Next Normal

Impact Analytics Raises $11M to Accelerate Growth

4 Things CG Marketers Should Leave In 2020 (and 4 To Take Into 2021)

Rules to Establish an Effective Trade Promotion Management Practice

Enhancing Promotion Effectiveness Through Collaboration

Using Data for Real-time ‘Gut Checks’