Personalization

AWS Webinar Series
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Analytics Unite 2022: Procter & Gamble's David Dittman Joins Loyalty Talk
Learn what it takes to create an impactful loyalty strategy that not only strengthens existing consumer relationships, but incentivizes others to join and reap the rewards.
Tech Transformation Video: Madison Reed On the Future of Personalization
Learn how the hair color brand is using technology to do compete in the hyper-competitive world of retail personalization.
Discovery Channel: How Paul&Shark’s AI-Fueled Search Boosts SEO & Conversions
Learn how the brand saw huge SEO boosts while improving its visual merchandising and alleviating maintenance requirements for its e-commerce team.
Modern Approach to Revenue Growth Management
As the competition for consumers continues to heat up CGs must upgrade their strategic and technological RGM approach to maximize earnings. Find out where your peers are investing to stay one step ahead of the pack.
Sponsored
Next Generation Loyalty Programs Live Up to Their Name
Traditional loyalty programs are impersonal, emphasizing transactional rewards. Today’s advanced analytics let retailers create relevant, customized offers. This data-informed, customer-first approach drives shopper engagement and ongoing allegiance.
L’Oreal’s Yves Saint Laurent Marries AI with EEG for Fragrance Perfection
L'Oréal is leveraging neurotechnology and artificial intelligence in fragrance selling to help consumers identify their personalized perfect scent.
DTC Prose Taps Climate Tech For Location-Specific Personalization
Digital native beauty brand Prose is leaning into climate technology to provide more intensive personalization for consumers.
Sponsored
Salesforce Loyalty Unlimited
Discover how to drive customer engagement and loyalty at every touchpoint.
Win More Loyal Customers with Consumer Insights and CPG Analytics
Companies have the opportunity to capitalize on a massive repository of data to understand customer journeys and deliver personalized experiences that appeal to the unique demand of the consumers.
AB InBev's Estrella Jalisco Prompts Job Seekers to ‘Live Their Star’
The campaign will feature first-generation Mexican Americans who “live their star” within six- 15- and 30-second video vignettes, showcasing individuals such as a dancer with a unique style and an aspiring chef.
Mondelēz Leans Into Connected TV Personalization
Mondelez is investing in its advertising personalization capabilities across channels.

A collection of news, articles and other featured content about Personalization.