Digital Marketing

The Metaverse As a Piece of Brands' Consumer Engagement Puzzle
The importance of developing a strategy that fosters consumer communities and differentiates between v-commerce and e-commerce.
Degree Hosts World’s First Metaverse Marathon in Support of DE&I Initiatives
Degree Deodorant is the latest brand to jump into the metaverse trend, launching the first-ever marathon being held in Decentraland.
Buy With Prime: Free, Expedited Delivery Expands Beyond Amazon.com
Amazon has unveiled Buy With Prime, a new benefit that will allow Prime members to receive free, expedited delivery of products from online brands and beyond Amazon.com.
FIRST LOOK: Rao’s Homemade Pop-Up Shop Brings Food Tasting Experience to NYC
The brand is allowing consumers to sample a variety of its offerings in a limited-time experience that also includes wine pairings and freshly grown produce and Italian herbs.
Real Talk: True Digital Transformation Starts With an Omni-Commerce Revelation
Consumers are moving fast, and in order for CPG brands and manufacturers to keep pace, they need accurate and actionable insights… fast.
Inside Burton’s Digital Transformation and Redefined Retail Experience
RIS sits down with Brian McAllister, Burton Snowboards' director of global operations, and Jeff Lord, VP of global direct and digital commerce, to get the inside story on the retailer's massive digital transformation.
Modern Approach to Revenue Growth Management
As the competition for consumers continues to heat up CGs must upgrade their strategic and technological RGM approach to maximize earnings. Find out where your peers are investing to stay one step ahead of the pack.
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Next Generation Loyalty Programs Live Up to Their Name
Traditional loyalty programs are impersonal, emphasizing transactional rewards. Today’s advanced analytics let retailers create relevant, customized offers. This data-informed, customer-first approach drives shopper engagement and ongoing allegiance.
Preparing for a New Era of Consumer Data
How can a company leverage the flood of new consumer data generated throughout an organization? Get a step-by-step framework, including details on how CPGs like AB InBev, General Mills, and Mondelez are having success.
Why We’re Moving Toward Multichannel Retail Execution
Instead of face-to-face visits, we’re seeing a move toward multichannel and omnichannel digital contact strategies.
Duluth Trading Makes Its 'Largest' Investment Yet; Automation Plays a Big Part
Learn how Duluth Holdings is making some hefty investments to enable it to scale, consider new channels of growth in the future, and enhance digital engagement.
The Metaverse Is Happening; Consumer Brands Need to Adjust Now
Today, consumer brands are struggling with two major things. The first is whether or not they should be incorporating the metaverse into their long-term strategies, and the second is if said pivot is absolutely necessary to continue staying on top.

A collection of news, articles and other featured content about Digital Marketing.