Digital Marketing

In just a few short years, retail media has become a critical channel for consumer goods brands to sell via online retailers.

As personalization becomes table stakes for consumer goods brands, food and beverage giants like PepsiCo are seeking new ways to drive brand engagement thanks to traditional methods losing their luster.

Augmented reality and artificial intelligence tools promise to enrich the consumer experience for Coty across digital, social and in-store.

CGT explored how CGs and retailers can realign technology advancements — such as payment flexibility, supply chain responsiveness and digital strategy — to seize the opportunities in today's new landscape. 

Join this live conversation to learn how to develop deeper and more meaningful connections that drive the crucial exchange of data and value for all parties involved — brands, retailers and consumers alike.

When Freshly, the Nestle-owned subscription service focused on delivery healthy prepared meals, wanted to boost its personalization efforts, the company knew it had to get a better grip on its data management.

With shopping list marketing, consumer goods companies have a platform to advertise and capture the attention of consumers before they even step foot into the store.

With today’s channel and media fragmentation, consumer goods brands can’t rely on gut instincts to get their marketing mixes right. And as these channels grow (and budgets shrink), properly leveraging the power of analytics is what’s separating the winners from the losers.

Procter & Gamble is partnering with GLAAD for a new initiative to advance LGBTQ inclusion in advertising and marketing, and calling on other brands to join them.

Shiseido will tap into data and technology to create new beauty experiences, including leveraging consumers’ digital and in-store browsing and purchase histories — as well as employing AR — to recommend new products through diagnostic and personalized services.

Learn how can CGs find the right mix of digital, promotions, TV and pricing, to optimize revenue and brand equity, especially in today's digital and socially connected world.

The behaviors we’ve seen as a result of the pandemic are here to stay and will become part of a more complex relationship with retail. So how can brands lean into these changes to improve the online shopping experience, drive sales and limit returns?