Goya Marks First Strong DTC Push With Online Store

Goya Foods is celebrating Hispanic Heritage Month by launching its own online store where consumers can order products and have them shipped to their homes. Learn about the company's "first real DTC effort."

Consumer Goods Sales & Marketing Summit

Influential Church & Dwight and Kraft Heinz Execs Join CGSM Roster

This year’s gathering is set to deliver unparalleled insights, featuring a powerful lineup of leading executives and experts, including Jamie Schwab, Church & Dwight Co.’s head of digital strategy, media, and measurement, as well as Peter Hall, president of U.S.

Tech Transformation Podcasts

Tech Transformation Podcast: Newell Brands’ Sigrist and AWS’ Honaman On Data-Driven Customer Service

We dig into some of the biggest consumer behavior changes that are impacting customer service operations today, and learn about some of the technologies that are most important to brands and retailers to meet these new needs.

Direct to Consumer
Regaining Momentum: Building the D2C Customer Journey
When facing supply chain issues coupled with rising shipping costs, D2C retailers can succeed by focusing on an exceptional customer journey. Learn more.
People / Honors / Awards
2022 CGT CMO of the Year: Honoring Purposeful Evolution
Kellogg's Charisse Hughes is a chief marketer who’s looking to the future and using technology as a key enabler to bring communities and Kellogg teams on stronger journeys. We’re thrilled to recognize her for these achievements.
Consumer Analytics
Mars & Yum! Brands Get Closer to Customers With Spatial Analytics
Learn by example from leading CG companies like Mars and Yum! Brands to optimize forecasting and expansion through deep learning and spatial analytics.

Tech Transformation Video: Data-Driven Customer Service With Newell Brands and AWS
Learn learn how consumer behavior changes are impacting customer service operations today, and how brands are working with their retail partners to navigate them.
P&G and J&J Tap Into Social Commerce Ads Via Walmart Connect
Walmart Connect is expanding its capabilities, forming partnerships with various social channels and tech companies to allow advertisers to better utilize social media, entertainment, t-commerce, and live streaming via new ad formats. See which brands are already leveraging these tools.
ASICS Powers Up CMS With Localization Capabilities
Sports equipment brand ASICS is transforming its CMS, leveraging modern headless technology with localization capabilities and a more streamlined platform that requires less assistance from developers. Learn more.
Colgate Marches On With AI-Infused Product Innovation
Colgate-Palmolive, no stranger to AI-enabled oral care, is leveraging artificial intelligence and augmented reality as part of a new tooth-whitening experience.
Edgewell Personal Care Restructures Leadership
Edgewell Personal Care Company is shifting responsibilities, announcing internal promotions as the company moves forward with the planned departure of Nick Powell, president of the brand’s international business. Learn more.
Patagonia Says Ownership Transfer Will Help Fight the Climate Crisis
In line with the company’s mission of sustainability, every dollar Patagonia makes will either be reinvested back into the brand or distributed as dividends toward protecting the environment and planet. Learn more about the brand's plan for the future.
CGT Parent Company EnsembleIQ Wins 7 Folio: Eddie & Ozzie Awards
Several brands within the EnsembleIQ portfolio have been recognized for their customer content, content marketing, and design. Learn more.
How Yelloh! Stays Fresh as a 70-Year ‘Startup’ With Consumer Insights and Personalization
In this edited version of the webinar’s transcript, learn from Kevin Boyum, Yelloh’s chief strategy officer, about how to leverage data and technology transform delivery and end-consumer experiences, to keep a brand youthful and resilient.
CGSM Keynoter Pascal Houdayer, CEO of Orveon Global, to Tackle ‘Everywhere Commerce’
CGT is proud to present the keynote speaker for this year’s Consumer Goods Sales & Marketing Summit, being held from October 26-28 in New York City. Learn how Pascal Houdayer, CEO of Orveon Global, is tackling "Everywhere Commerce."
Fossil Group Taps Lisa Marie Pillette as SVP and CMO
Fossil Group, Inc. has a new SVP and CMO who brings an extensive background with leading brands like Lacoste, Ralph Lauren, and Levi Strauss. Find out who got the role.
Clorox Leans Into Scenario Planning for Never-Normal Supply Chain Future
Clorox shared details on its ERP and supply chain investments as the company navigates the ongoing volatile environment.