Data & Analytics

How Reckitt ID’d $2M+ in New Product Demand & Drove 81% Incremental Sales Lift

Even before COVID-19 instigated an industrywide game of strategy whack-a-mole, the timing, severity and location of seasonal illness has always varied wildly from year to year. Learn how Reckitt is keeping products on shelves through new forecasting strategies.
o9 Solutions Launches ML, AI-Powered Integration with Google Cloud

Artificial intelligence software platform provider o9 Solutions has launched Vertex AI Forecast integration with Google Cloud as part of their ongoing partnership.

Frito-Lay Shares Strategic Investment Plans to Keep Up With Strong Consumer Demands

The food giant has unveiled its plans for significant investments in its U.S. manufacturing sites including nearly 15,000 new sales and supply chain hires in 2021.
New Paths to Growth: Why CPGs Need Fresh Thinking to Grow Market Share

In an uncertain business and consumer landscape, it can be difficult to see the way forward. However, we can draw out four overarching themes to help guide companies’ thinking.
Coty Expands Global Beauty Tech Offerings with Latest Omnichannel Partnership

Augmented reality and artificial intelligence tools promise to enrich the consumer experience for Coty across digital, social and in-store.
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How Cloud Software Enabled L’OCCITANE to Accelerate and Demonstrate Sustainability Goals

In this complimentary case study, learn how L’OCCITANE is leveraging modern cloud software to accelerate and demonstrate their sustainability goals.
Sales & Marketing Report 2021: Digging In, Drilling Down, Looking Forward

This year’s annual Sales & Marketing Report takes a fresh look at the innovative ways the industry is connecting with consumers, including how they’re translating the learnings into new strategies, and the technologies they’re relying upon to get more granular.
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How to Get Your Complete Omnichannel Sales Picture

Do you know what you don’t know in your omnisales data
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Connect, Collaborate with Supply Chain Solutions for a New World

In an ever-evolving supply chain landscape, constantly staying ahead of the curve to meet the demands of the consumer is essential. The shift to online channels has fragmented demand, leading to challenges in order fulfillment.
Learn How Tyson Foods’ Appetite for Data is Customer-Driven

Learn the strategies incubated to unlock value leveraging AI across the organization to win in the new normal with customers and consumers.
Fostering Authentic Consumer Relationships with Connected Packaging

Digitizing the supply chain doesn’t just make logistics and sourcing sense. The smartest marketers today use connected packaging to foster direct relationships with consumers by allowing the product to do the talking.
How CPG Manufacturers can Prevent Costly Network Breaches

The convergence of Information Technology and Operational Technology has increased vulnerabilities in the manufacturing industry, making it critical for CPG manufacturers to remain vigilant.
Data Reveal: Today's Sales & Marketing Tech Priorities

Join CGT and a panel of experts in an upcoming live Q&A to dive into the findings of our 12th annual Consumer Goods Sales & Marketing Report.
Dodge Data’s Blind Spots and Unlock the Power of Effective Retail Execution

As CG companies assume more control over operations that directly touch consumers and stores, retail execution has become both more crucial and more complicated than ever before.

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