Data & Analytics

Microsoft has announced a "multiyear, multibillion dollar investment” with DALL-E and ChatGPT developer OpenAI, following previous investments in 2019 and 2021.

Petra Mudder, director of global people analytics at the Kellogg Company is merging the worlds of data and human resources to create a unique value proposition that establishes an employee-centric culture. Learn about the latest strategies.

Jason Gowans has joined Levi Strauss & Co. as the company’s first chief digital officer, marking the next move in the company’s bid to elevate its digital commerce strategy.  

For The Clorox Company, investing in data cleanrooms has become a strategic imperative in today’s new marketing landscape. 

Join us on May 3-5 to celebrate 10 years’ worth of high-value education and networking; can’t-miss, expert-packed sessions; and plenty of opportunities to toast the enormous achievements across both the retail and consumer goods industries over the past several years.

Consumer expectations and choices are at an all-time high. In this edited webinar transcript Nestlé's Julia Ford-Roumani explains why the brand has prioritized measuring customer sentiment, and outlines how to deliver richer consumer journeys while ensuring customers feel heard.

Here are a few key considerations CPG brands should keep an eye on specifically that are set to have the largest impact on the way technology is used by the industry moving forward.

In this transcript of CGT’s latest webinar, Tom Madrecki of the Consumer Brands Association, and Lindsey Peters of Celonis discuss innovative strategies supply chain professionals can employ to bolster resilience, build stronger networks, and meet future demand.

Trade promotions remain somewhat of a black hole, and CPGs cannot always gauge their effectiveness due to a lack of transparency on their impact on sales and profitability.

General Mills’s investments in acquiring first-party data continue to pay off as the consumer goods company builds out its connected commerce strategy. 

Unilever’s approach for retail partners centers on an e-commerce app. Learn about the advanced functionality.