Omnichannel

Differentiation in today’s chaotic and must-be-everywhere-all-at-once commerce environment is difficult to nail down. How can brands break through the noise? Learn how The Container Store is achieving this.

Consumer expectations and choices are at an all-time high. In this edited webinar transcript Nestlé's Julia Ford-Roumani explains why the brand has prioritized measuring customer sentiment, and outlines how to deliver richer consumer journeys while ensuring customers feel heard.

Yeti Holdings is increasingly looking at total acquisition and retention trends as it thinks about measuring the reach of direct-to-consumer, a channel the company remains full-speed-ahead on growing.

It’s been another busy, challenging year for the consumer goods industry. Can we expect more of the same in 2023? Learn some of the predictions and strategic areas of focus in the upcoming months. 

Exclusive research and insight into how today’s consumer goods leaders are investing in technology and measuring success in preparation for a limitless future.

Today’s top CPGs are expanding their sales and marketing capabilities. As VP, e-commerce, marketing and digital at Shinola, Joel Layton has first-hand insights into the tactics behind these transformations, along with the value they bring to the DTC space.

PepsiCo is rethinking channel and product mix in order to grow e-commerce profitability, as well as developing internal capabilities to optimize ad bids based on item availability.   

Kellogg's Charisse Hughes is a chief marketer who’s looking to the future and using technology as a key enabler to bring communities and Kellogg teams on stronger journeys. We’re thrilled to recognize her for these achievements.

Scott Saeger talks about why GNC recently teamed with Amazon for same-day delivery and how that kind of decision can impact a retailer’s IT operations and infrastructure.

Given the current situation, here are some recommendations on what brands can do to take advantage of current shifts in, and future development of, the next generation of manufacturing, distribution, logistics, and CPG industries.

Explore how consumer goods companies like General Mills, Kellogg, and Mondelēz International are defining and developing these DTC data foundations, and learn what CGs must be mindful of on their own journeys. 

As Primal Kitchen set out to drive in-store and online sales of grilling products at nearly two dozen key retailers during a critical period, it knew it needed an upgrade.