Omnichannel

Nestle unpacked its digital transformation strategy at an investors conference this week, identifying three priorities to increase e-commerce to a quarter of its total sales and doubling its consumer data records.   

Yeti’s omnichannel strategy is paying off as it plots its international expansion and reaps the reward of consumer data.

From the convergence of technology, infinite data sources and new channels, the future of marketing in CG is more complicated than ever – here are some innovative ways to break through the noise.

AB InBev's BEES B2B sales platform accounts for 80-90% of revenue in some markets and is unlocking business-driving insights.

Right now, CG firms are having to place big bets on how COVID restrictions will affect consumers’ shopping habits. Here's how they can get their data ready.

CGs must conquer the hurdles of timely sales data, communication with field teams, and improving merchandising and promotion effectiveness, as well as tackling the supply chain disruptions that undoubtedly arise.

To combat some of today's supply chain and input increases, P&G is raising prices, with the United States seeing increases in nine of P&G’s 10 categories.

Augmented reality and artificial intelligence tools promise to enrich the consumer experience for Coty across digital, social and in-store.