E-commerce

In just a few short years, retail media has become a critical channel for consumer goods brands to sell via online retailers.

Nestle unpacked its digital transformation strategy at an investors conference this week, identifying three priorities to increase e-commerce to a quarter of its total sales and doubling its consumer data records.   

CGT and Sigmoid recently conducted a webinar to dive into exciting insights such as the trends that are shape-shifting consumers who demand agility, digital transformation, and use of AI and ML in sales and marketing that define the consumer goods companies in the post-pandemic world.

Yeti’s omnichannel strategy is paying off as it plots its international expansion and reaps the reward of consumer data.

The days of panic buying toilet paper might already seem like a long time ago, but businesses are now feeling the effects of the quick technical fixes they made during the pandemic.

The post-COVID supply chain reset is a tough solve because both supply and demand have been so disrupted, and the answer to the question is a bit long winded with all the factors involved.

From the convergence of technology, infinite data sources and new channels, the future of marketing in CG is more complicated than ever – here are some innovative ways to break through the noise.

AB InBev's BEES B2B sales platform accounts for 80-90% of revenue in some markets and is unlocking business-driving insights.

Ramesh will pull back the curtain on brands that have successfully built an engaged following across social media platforms while keeping authenticity at the forefront.