Loyalty Marketing

P&G’s David Dittman on Implementing a Data-Focused Strategy for Creating Brand-Obsessed Consumers
David Dittman, VP of data analytics and chief analytics officer at P&G, joined the loyalty conversation at this year’s Analytics Unite event in Chicago. Learn more.
Tech Transformation Podcast: Ulta Beauty’s Kelly Mahoney On Mobile-First Omnichannel Personalization
Learn how Ulta Beauty is standing out in a sea of loyalty programs, and how its mobile experiences and technology are supporting consumer experiences and in-store associates.
Tech Transformation Video: Inside Ulta Beauty’s Mobile-First Omnichannel Personalization Strategy
Learn how Ulta Beauty is leveraging consumer data in order to stand out in a sea of loyalty programs.
Deb Hannah of Shoe Carnival and Darrin Samaha of Yesway Join Analytics Unite 2022
Two more leading retail executives have joined the expanding speaker lineup for Analytics Unite!
New Research Shows Consumers More Interested in Brands’ Values than Ever
Shifting work habits, more online shopping options, rising inflation, and stretched supply chains are just a few factors making it harder to discern what’s top-of-mind for shoppers today.
Analytics Unite 2022: Procter & Gamble's David Dittman Joins Loyalty Talk
Learn what it takes to create an impactful loyalty strategy that not only strengthens existing consumer relationships, but incentivizes others to join and reap the rewards.
Buy With Prime: Free, Expedited Delivery Expands Beyond Amazon.com
Amazon has unveiled Buy With Prime, a new benefit that will allow Prime members to receive free, expedited delivery of products from online brands and beyond Amazon.com.
The Hidden Benefits of DTC: How to Maximize Your First-Party Data Strategy
A new webinar, grounded upon CGT’s just-released DTC and Consumer Insights Report, will explore the hidden benefits of developing a direct-to-consumer strategy. Join us!
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Next Generation Loyalty Programs Live Up to Their Name
Traditional loyalty programs are impersonal, emphasizing transactional rewards. Today’s advanced analytics let retailers create relevant, customized offers. This data-informed, customer-first approach drives shopper engagement and ongoing allegiance.
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Is your loyalty program working against you?
A poor loyalty initiative can actually work against your brand, creating a transactional mindset among customers. Here are some ways to avoid this trap, and drive loyalty as an outcome.
Sam’s Club Scan & Go Luring More Digitally Savvy Millennial Members
Sam’s Club is doubling down on efforts to digitally engage with its members, and it sees Scan & Go technology as a key component of that strategy.
Nike Apps Rocket Fuel for Growth As it Doubles Down On Digital Experimentation
Nike’s digital future is a mobile-powered membership escapade, fueled by strategic partnerships and exclusive experiences.

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