Trade promotions remain somewhat of a black hole, and CPGs cannot always gauge their effectiveness due to a lack of transparency on their impact on sales and profitability.
In this conversation with CGT, TELUS' Robert Baldwin outlines some of the evolving trends to watch in TPx, while exploring some of the commonly-held beliefs around analytics, data harmonization, and trade services.
In this conversation with CGT, Vistex's Joel Cartwright, discusses how CGs are leveraging TPM technologies to match evolving customer expectations and shore up their options when it comes to forecasting demand, optimizing supply chain, and mitigating risk.
How can companies avoid common pitfalls and misalignments with their overall business strategy and objectives? Data analytics can play a pivotal role in effectively utilizing marketing budgets and optimizing marketing spending.
Exclusive research and insight into how today’s consumer goods leaders are investing in technology and measuring success in preparation for a limitless future.
As the company's new marketing model focuses on adding and retaining consumers through an ecosystem of experiences, it’s also strengthening its RGM capabilities and tapping into pricing intelligence to better navigate the shifting commerce landscape.
Most consumers intend to reduce their product spending during the next three to six months, and brands are being challenged to ensure their promotions are hitting the mark.
Looking at all available data allows for a more pragmatic TPO approach that lets businesses be nimbler and more effective when it comes to creating promotions. Find out more.
Your step-by-step guide to a balanced approach in TPx: the right capabilities, processes, systems & data for a successful TPx digital transformation journey.
CPG manufacturers come in all shapes and sizes, but ultimately have the same goal – growth. Though TPM digitisation has demonstrated its effectiveness in helping optimise trade spend, many CPGs are hesitant to introduce new systems.
