Trade Promotion Optimization

Looking at all available data allows for a more pragmatic TPO approach that lets businesses be nimbler and more effective when it comes to creating promotions. Find out more.

Hear from three industry executives who have a front row seat to the tools and resources CGs need to bypass the complexities of data and consumer intelligence to accelerate their growth and establish winning innovation strategies.

Learn how consumer goods companies are making pricing decisions when relying upon historical data and behavior patterns is no longer a sure bet, and what the future of pricing and promotion innovation might look like.

As the market evolves thanks to changing consumer habits, supply chain woes, inflation, and increased competition, CGs must alter their RGM approach. Benchmark your strategies and tactics against your peers and discover where the leaders are making big tech bets.

Based in Italy, MindIT is spin-out from Bologna University and an algorithms and AI specialist.

The 2021 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.

For any consumer goods brand, there is one period of time that is equally critical and oftentimes stressful: planning promotions.