Analytics Unite: The Summit for Retail and Consumer Brands is back, happening (in-person!) this June 21-23 at the Drake Hotel in Chicago. Get all the details!
From product research to tech innovation, consumer data — particularly from loyal customers — becomes invaluable, and that’s why Jamie Lancaster, VP of shared services at Kroger, is tackling the subject at our highly attended Analytics Unite event.
In a digital-centric world, how customers interact and align with brands is far different — meaning CPG companies can no longer rely on retailers alone for sales and customer feedback. Learn more.
Brands are increasingly trending toward collaborations and techy experiences in order to elevate new product launches. The latest to do so? Doritos and Cheez-It.
James Cummings, VP, global head of analytics and human intelligence at Mars Wrigley, will be joining the conversation on “Growing Analytics from a Cost Center to a Profit Center” at Analytics Unite in June. Register today!
Discover how the Coach and Kate Spade parent is harnessing analytics to augment its creative processes with a deep understanding of its customers, helping sales despite price increases.
Unilever is partnering on a pilot program that will allow consumers to have ice cream delivered via a fleet of Robomarts — branded vans stocked with products from companies such as Ben & Jerry’s, Breyers, Good Humor, Magnum ice cream, and Talenti.
