Consumers have more information than ever in a socially connected world, and brands that aren’t expanding into new commerce strategies and opportunities are leaving money on the table. What’s more, with so much social noise out there, being and staying relevant to those loyal shoppers is an even bigger challenge.
That’s why Tupperware’s Chief Digital and Information Officer Rekha Ramesh will join the Consumer Goods Sales & Marketing Summit to dive into this and more during the three-day virtual event.
Taking place Dec. 13-15, consumer goods executives will gather to talk about the power of relevance and explore how leading brands can provide meaning with their messaging and actions — and how technology can help make it all possible.
As more companies connect with consumers and partner with influencers through TikTok, Instagram, Twitch, Clubhouse and more, having a firm grip on the best way to analyze engagement and impact is crucial.