D’iyanu struggled with operational inefficiencies within its product development process, facing challenges such as data inconsistency and time-intensive manual efforts.
She takes on the role of associate vice president and head of digital strategy, media, measurement and DTC, joining the company during a critical period in its digital transformation.
Modern TPM approaches require agile solutions, automations enabled by artificial intelligence and other technologies, and a clear-cut data roadmap that doesn’t cut corners.