Loyalty Marketing

The Next Evolution of Loyalty and Personalization
As consumer expectations rise beyond price, companies like Kroger and Danone are reengineering their loyalty strategies so they don't just offer better rewards, but rather deliver more personalized, connected experiences.
How E.l.f. Beauty Is Pushing Boundaries at the Intersection of Data, Humanity, Intelligent Technology
E.l.f. Beauty’s chief digital officer, Ekta Chopra, shares how the brand continues to defy convention by fusing AI, data, and creativity to shape a purpose-driven future.

Mondelez: How the Holidays Shape Consumer Snacking Habits

As consumer goods companies prepare to release their holiday lineups, products are likely to tie into these trends.
What Shopper Marketers Need to Know About Back-to-School 2025

Research shows cost-conscious parents are strategic, digitally influenced and reward-driven.
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Recapture Growth by Unifying your Data and Content Strategies

3 ways AI can break down silos and pave the way to sustainable growth.
Coca-Cola Launches 'Sprite Squad' to Engage Gen Z

The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.
PepsiCo’s Pepviz Reveals Consumer Shifts: Omnichannel Growth and Food & Beverage Resilience

PepsiCo’s Pepviz data science practice reported that the power of the omnichannel shopper continues to grow. Get the details.
Dynamic Pricing Risks Eroding Consumer Trust: Gartner

A survey of 303 U.S. consumers conducted in October found that 68% reported that dynamic pricing made them feel like they were taken advantage of. Learn more.
Personalization in CPG: Empowering Connections Through Trustworthy Data

Explore how personalization, AI, sustainability, and data privacy are reshaping CPG strategies and why trusted data is essential for success.
Cheers to Innovation: Tost Beverages Rolls Out AI Toast Generator

Non-alcoholic beverage brand Tost Beverages is running a digital, AI-powered marketing activation to engage consumers during the holiday season.

The Next Evolution of Loyalty and Personalization

How E.l.f. Beauty Is Pushing Boundaries at the Intersection of Data, Humanity, Intelligent Technology

Mondelez: How the Holidays Shape Consumer Snacking Habits

What Shopper Marketers Need to Know About Back-to-School 2025

Recapture Growth by Unifying your Data and Content Strategies

Coca-Cola Launches 'Sprite Squad' to Engage Gen Z

PepsiCo’s Pepviz Reveals Consumer Shifts: Omnichannel Growth and Food & Beverage Resilience

Dynamic Pricing Risks Eroding Consumer Trust: Gartner

Personalization in CPG: Empowering Connections Through Trustworthy Data

Cheers to Innovation: Tost Beverages Rolls Out AI Toast Generator