The CGT team was on the scene for several days at the annual NRF show. While our sister brand RIS News blows the doors off NRF recaps with their Top 10 Takeaways, we’ve pulled together just a few tech highlights for consumer goods companies.
Join us on May 3-5 to celebrate 10 years’ worth of high-value education and networking; can’t-miss, expert-packed sessions; and plenty of opportunities to toast the enormous achievements across both the retail and consumer goods industries over the past several years.
CPGs are using DTC to help track the consumer journey, to gain a more definable 360-degree view of the who, what, when, where, and why of customer acquisition, sales, and retention. Learn more.
While digital media and data analysis work hand-in-glove, CG marketers continue to experience difficulty in "influencing up." Learn why and what to do about it.
The highly engaging Consumer Goods Sales & Marketing Summit event, held in-person from October 26-28, brought consumer goods executives back together again to tackle the theme of Everywhere Commerce. Below are a few exclusive shots from the event.
An oft-used term in consumer goods sales and marketing, personalization can mean many different things to different companies. Watch to learn how these CPGs are defining personalization today.
Who better to relay the secrets to success than representative executives from the world’s leading consumer goods brands? These are just a few of the influential brands we’ll be showcasing at this year’s CGSM.
Discover how the end-to-end capability drives significant efficiencies for Nestlé and its channel partners while also delivering vastly improved customer experience and loyalty.
In today’s attention economy, loyalty is a hot — yet increasingly elusive — commodity. At CGSM 2022, Parmeswar will explore what it takes to transform one-time buyers into long-term brand evangelists.
There’s a science behind long-term loyalty, and Mark Edmonson, chief marketing officer from GoGo SqueeZ, as well as Imteaz Ahamed, director of performance marketing at Reckitt, are uncovering the formula needed to unlock the true power behind it.
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