presents its inaugural listing of solutions that help to manage detailed product content within the consumer goods industry. Plus, experts discuss how critical it is to share consistent product information in an omnichannel landscape.
The IDC Manufacturing Insights report, "Business Strategy: Digital Transformation in Consumer Products Sales and Marketing," is now available. In its seventh year, this study takes another look at sales and marketing for consumer goods manufacturers.
Presented at the 2016 Consumer Goods Sales & Marketing Summit, the third annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry.
The rise in digital commerce and enhanced labeling requirements has forced consumer goods companies to take a much closer look at how product data is managed, but the market seems paralyzed by the myths and confusion surrounding these initiatives.
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