","alternateLabel":null,"teaserImage":{"id":2129,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/cg_GTNexus_ewp_0316_teaser.jpg?itok=Mk7xIslj","width":196,"alt":null,"height":216},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"2016 Review & Outlook: The Data Frontier","id":8659,"bundle":"article","summary":"This edition of CGT's CGTs Review & Outlook Report is entirely focused on the surge of data that consumer goods companies cannot afford to ignore. The result? Now that the hype around big data has subsided, the industry seems ready to do the hard work necessary to truly leverage data and analytics throughout the enterprise. ","showSummary":null,"url":"/2016-review-outlook-data-frontier","date":"2016-03-15T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":13718,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CG_0316_Intro_teaser_4.jpg?itok=anjrC-Dl","width":196,"height":216,"alt":""},"topics":[{"name":"Data & Analytics","url":"/data-analytics"},{"name":"Downstream Data","url":"/downstream-data"},{"name":"Product Innovation","url":"/product-innovation-0"},{"name":"Mobile Technology","url":"/mobile-technology"},{"name":"Supply Chain Management","url":"/supply-chain-management"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"IT Integration","url":"/it-integration"},{"name":"Cover Story","url":"/cover-story"}],"attachedFiles":[]},{"title":"The Data Frontier: 2016 Review & Outlook Report","id":8652,"bundle":"whitepaper","url":"/data-frontier-2016-review-outlook-report","date":"2016-03-15T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"Since data and analytics has been a top priority over the last few years, this edition of CGTs Review & Outlook Report is entirely focused on the surge of data consumer goods companies cannot afford to ignore. Learn how data is being leveraged in the supply chain, sales & marketing, innovation and IT business functions.","body":"Since data and analytics has been a top priority over the last few years, this edition of CGT’s Review & Outlook Report is entirely focused on the surge of data consumer goods companies cannot afford to ignore. The result? Now that the hype around big data has subsided, the industry seems ready to do the hard work necessary to truly leverage data and analytics throughout the enterprise.","alternateLabel":null,"teaserImage":{"id":2127,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CG_0316_Intro_teaser.jpg?itok=aHfapRGW","width":196,"alt":null,"height":216},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"CPG Digital Marketing Platform Launches in the U.S.","id":8675,"bundle":"article","summary":"After supporting clients like Nestle, Unilever and Procter & Gamble in Europe for several years, SmartCommerce is bringing its online CPG brand support platform to the U.S. market.","showSummary":null,"url":"/cpg-digital-marketing-platform-launches-us","date":"2016-03-09T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Data & Analytics","url":"/data-analytics"},{"name":"Downstream Data","url":"/downstream-data"},{"name":"E-commerce","url":"/e-commerce"},{"name":"Sales & Marketing","url":"/sales-and-marketing"}],"attachedFiles":[]},{"title":"Sugar Australia Implements Mobile Retail Execution and Analytics ","id":8680,"bundle":"article","summary":"Discover why Sugar Australia has selected to implement StayinFronts mobile retail execution and analytics solution. ","showSummary":null,"url":"/sugar-australia-implements-mobile-retail-execution-and-analytics","date":"2016-03-08T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Business Analytics","url":"/business-analytics"},{"name":"Downstream Data","url":"/downstream-data"},{"name":"Mobile Technology","url":"/mobile-technology"},{"name":"IT Integration","url":"/it-integration"},{"name":"Data & Analytics","url":"/data-analytics"}],"attachedFiles":[]},{"title":"Leveraging Analytics to Manage Complexity","id":8701,"bundle":"article","summary":"Companies are investing in analytics to improve their product development success rates and permanently reduce the need to rationalize SKUs at the rate they are doing it today.","showSummary":null,"url":"/leveraging-analytics-manage-complexity","date":"2016-02-26T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Business Analytics","url":"/business-analytics"},{"name":"Data & Analytics","url":"/data-analytics"},{"name":"Downstream Data","url":"/downstream-data"},{"name":"Technology Innovation","url":"/technology"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"Industry Insights","url":"/industry-insights"}],"attachedFiles":[]},{"title":"2016 Data & Analytics Solutions Guide","id":8707,"bundle":"whitepaper","url":"/2016-data-analytics-solutions-guide","date":"2016-02-26T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"Executives realize now more than ever the data and insights are the means, not the ends. Find out how to navigate through the endless piles of big data to discover the best business opportunities and actions to take to turn data into measurable results.","body":"
Executives realize now more than ever the data and insights are the means, not the ends. Here, data and analytics experts offer thought leadership for consumer goods manufacturers that are trying to navigate through the endless piles of big data to discover the best business opportunities and actions to take to turn data into measurable results. Plus, we offer a comprehensive listing of solution providers that support the collection, aggregation, storage, analysis and integration of valuable data.
Today, companies are in a race to create a differentiated analytical capability. Here are three secrets to help business leaders create an insights-to-actions organization.
With a supply chain that operates differently in each region it serves, Amplifon senses data to help sales and marketing teams, and gain complete visibility.
Infusing technology into the activewear it provides is key for Oakley, so its no surprise that the California-based company is using analytics to improve its trading partner relationships.
This edition of CGT's CGTs Review & Outlook Report is entirely focused on the surge of data that consumer goods companies cannot afford to ignore. The result? Now that the hype around big data has subsided, the industry seems ready to do the hard work necessary to truly leverage data and analytics throughout the enterprise.
Since data and analytics has been a top priority over the last few years, this edition of CGTs Review & Outlook Report is entirely focused on the surge of data consumer goods companies cannot afford to ignore. Learn how data is being leveraged in the supply chain, sales & marketing, innovation and IT business functions.
After supporting clients like Nestle, Unilever and Procter & Gamble in Europe for several years, SmartCommerce is bringing its online CPG brand support platform to the U.S. market.
Companies are investing in analytics to improve their product development success rates and permanently reduce the need to rationalize SKUs at the rate they are doing it today.
Executives realize now more than ever the data and insights are the means, not the ends. Find out how to navigate through the endless piles of big data to discover the best business opportunities and actions to take to turn data into measurable results.