Downstream Data

Presented at the 2016 Consumer Goods Sales & Marketing Summit, the third annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry.

The rise in digital commerce and enhanced labeling requirements has forced consumer goods companies to take a much closer look at how product data is managed, but the market seems paralyzed by the myths and confusion surrounding these initiatives.

Greater levels of data visibility enable a richer understanding of the marketplace. Find out how to make the most of this opportunity and earn a seat at the retailers' table as a trusted advisor.

Although brick-and-mortar retail has been the focus of The Kroger Co. from the very beginning, omnichannel strategies are changing the future of how consumers are shopping. Since there is now a greater need for suppliers to collaborate even more closely with their retailer partners, Kroger created Program Mercury to seamlessly blend together the traditional in-store experience with digital, into a truly omnichannel consumer experience.

Download RIS/CGT's first annual Retail and Consumer Goods Analytics Study and learn from the industry leaders and benchmark your organization's analytics maturity against their success.

To help manufacturers successfully weather and capitalize on the information digital transformation, IDC Manufacturing Insights unveils a new report, IDC MaturityScape: Information Digital Transformation in Manufacturing. The new report provides a framework for identifying the stages, critical measures, outcomes, and actions required for IT organizations.

Beverage and snack giant PepsiCo has hired a new senior vice president and global chief information officer.

Bear Naked is first consumer brand to offer Chef Watson-inspired foods for its new granola experience. Find out what this means for consumers.