","alternateLabel":null,"teaserImage":{"id":1977,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/cg_Salsify_ewp_0715_teaser.jpg?itok=4uniyCZ2","width":196,"alt":null,"height":216},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"Every Store Is Like a Person: Technology Can Help You Know Them","id":9167,"bundle":"whitepaper","url":"/every-store-person-technology-can-help-you-know-them","date":"2015-07-01T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"Learn how you can leap-frog competition by making the most of diverse data streams with intelligent algorithms to personalize and recommend just-right assortments for individual stores.","body":"Are you using advanced analytics yet for selling? Learn how you can leap-frog competition by making the most of diverse data streams (sales volumes, store audits, market shares, demographics, etc.) with intelligent algorithms to personalize and recommend just-right assortments for individual stores.
","alternateLabel":null,"teaserImage":{"id":1973,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/cg_Mindtree_ewp_0715_teaser.jpg?itok=ZtlnU_J8","width":196,"alt":null,"height":216},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"Empower a Seamless Shopping Experience from Start to Finish","id":9179,"bundle":"whitepaper","url":"/empower-seamless-shopping-experience-start-finish","date":"2015-06-25T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"CPG manufacturers must deliver a flawless shopper experience, beginning online with product research and ending in the store. Consistent product information streamlines consumer engagement and retail execution guiding the consumer effortlessly toward a sale.
","body":"CPG manufacturers must deliver a flawless shopper experience to stay in the consumer’s favor, beginning online with product research and ending in the store at the point of purchase. Consistent and compelling product information at every touch point along the path-to-purchase is mission critical to streamline both consumer engagement (B2C) and retail execution (B2B) – guiding the consumer effortlessly toward a sale.
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Organizations are continually adapting how they engage with consumers and serve their retail customers. In its sixth year CGT and IDC Manufacturing Insights take a look at the many changes that have occurred since 2010 — the first year this report was produced — not only because of changing consumer expectations and customer engagement, but also more tech-enabled interactions and capabilities. Join the conversation about some of the most discussed sales and marketing challenges and how consumer goods companies apply technology in their organizations for business value.
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