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Why Data Analytics Is a Gold Mine for Trade Promotion Optimization
How can companies avoid common pitfalls and misalignments with their overall business strategy and objectives? Data analytics can play a pivotal role in effectively utilizing marketing budgets and optimizing marketing spending. -
Mars Wrigley’s Deepak Jose On Data Analytics, AI and 360 Consumer Experiences
Tech Transformation is once again on the road, this time recording from Groceryshop 2022 in Las Vegas. In this episode, Mars Wrigley's Deepak Jose shares how they’re using data analytics to engage today’s consumers in new and innovative ways.