How to Drive Sales and Consumer Engagement With Spatial Analytics

Spatial analysis

There’s been an ongoing trend over the last two-plus years: digital natives and companies embracing tech are largely gaining ground, able to keep up with the volatile nature of changing consumer habits. The latest resource to help CGs gain the competitive edge? Spatial analytics. 

Consumer goods companies are using data to drive informed and profitable market expansions and improved consumer engagement, both leading to an overall increase in sales. Implementing a strategy, however, requires a methodological approach; one that takes into account how to consolidate and centralize data, how to determine use cases, and how to implement capabilities that result in a more agile business. Learn how CG companies like Coca-Cola have implemented a robust data strategy to transform location data analysis and optimize enterprise-wide efforts.