Trade Promotion Optimization

Measuring trade promotion effectiveness has never been a straightforward task, but today’s abrupt digital shift has tangled the webs and tightened the knots for unprecedented complexity. Learn some of the most important things consumer goods companies need to know when it comes to omnichannel revenue planning.

The new combined offering is expected to bring Temporary Price Reduction (TPR) promotions monitoring to brands and retailers.

NielsenIQ has acquired Cornerstone Capabilities, an SaaS-based provider of revenue management optimization solutions for consumer goods companies.

New C-store data capture and analytics systems now enable targeted promotions that can drive those turns and margins even faster.

The majority of TPM/O solutions used by CGs today are outdated, unsuitable and unsustainable in the changing landscape. Here's what they can do about it.

Reacting to change is just the beginning.  The time is now to totally REIMAGINE CONSUMER PRODUCTS to weather any challenge and thrive in the most competitive of future environments.  

Increasingly, consumer goods companies (CGs) are grappling with a litany of challenges: changing consumer demands, pressure to get the right products on retailers’ shelves at the right time, and more. Here is a blueprint CGs can follow to successfully deploy and leverage RGM to tackle these roadblocks to growth.

CGT caught up with Wise Athena CEO Alfonso Vazquez, to discuss the essential elements of a revenue growth management toolbox.