Trade Promotion Optimization

Based in Italy, MindIT is spin-out from Bologna University and an algorithms and AI specialist.

The 2021 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.

Explore some of the ways technology can streamline collaboration

Merchants scrambling for prominence on Amazon succeed when they choose the right Amazon program, pull the right levers to optimize growth, profit, and cash flow, work with a closed-loop system, and build in Amazon-specific analytics.

For any consumer goods brand, there is one period of time that is equally critical and oftentimes stressful: planning promotions.

Learn how to drive promotion effectiveness at scale and speed across brands, channels and customers to accelerate growth.

CGs must conquer the hurdles of timely sales data, communication with field teams, and improving merchandising and promotion effectiveness, as well as tackling the supply chain disruptions that undoubtedly arise. Learn how today’s successful CGs are winning in the marketplace thanks to nimble REX strategies and technologies.

Demanding consumers are pressuring CG companies to ramp up their retail execution strategies to grow sales at the store level.