","showSummary":null,"url":"/pepsico-taps-category-management-solution","date":"2012-09-04T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Category Management","url":"/category-management"},{"name":"Technology Innovation","url":"/technology"},{"name":"Sales and Operations Planning (S&OP)","url":"/sales-and-operations-planning-sop"},{"name":"Manufacturing","url":"/manufacturing"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"IT Integration","url":"/it-integration"}],"attachedFiles":[]},{"title":"National Tobacco Company Undergoes Sales Force Evolution","id":11475,"bundle":"article","summary":"National Tobacco Company has doubled its business over the last five years, a feat that it strongly attributes to an adaptable sales force automation system.","showSummary":null,"url":"/national-tobacco-company-undergoes-sales-force-evolution","date":"2012-05-09T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":12962,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGW_NTC_0512.jpg?itok=7yiTkyZ3","width":200,"height":229,"alt":null},"topics":[{"name":"Sales and Operations Planning (S&OP)","url":"/sales-and-operations-planning-sop"},{"name":"Sales Force Automation","url":"/sales-force-automation"},{"name":"Manufacturing","url":"/manufacturing"},{"name":"Sales & Marketing","url":"/sales-and-marketing"}],"attachedFiles":[]},{"title":"2012 Customer Management Solutions","id":11463,"bundle":"whitepaper","url":"/2012-customer-management-solutions","date":"2012-05-09T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"A comparison chart of solution providers to the consumer goods industry in areas including CRM, TPM, TPO, SFA, etc. Plus, industry experts address market trends and challenges around non-traditional marketing vehicles, retail collaboration and more.","body":"A comparison chart of solution providers to the consumer goods industry in areas including CRM, TPM, TPO, SFA, etc. Plus, industry experts address market trends and challenges around non-traditional marketing vehicles, retail collaboration and more.
","alternateLabel":null,"teaserImage":{"id":1377,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGW_0512_CMS_Chart_Cover.jpg?itok=C7UTPXd-","width":100,"alt":null,"height":120},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"2012 Review & Outlook Report","id":11569,"bundle":"whitepaper","url":"/2012-review-outlook-report","date":"2012-03-20T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"In the second annual edition of the Review & Outlook Report, CGT taps its most valuable resources almost 80 respected industry experts to recommend realistic actions for managing the big changes ahead of us.","body":"There is one thing that remains the same year after year in the consumer goods industry, and it’s the fact that things are always going to change. In the second annual edition of theReview & Outlook Report, CGT taps its most valuable resources — almost 80 respected industry experts — to recommend realistic actions for managing the big changes ahead of us. Top themes include “Big Data”, social media, mobility, cost containment and more.","alternateLabel":"Research","teaserImage":{"id":1364,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CG_0312_R-O_teaser.jpg?itok=fZtyF-3H","width":100,"alt":null,"height":121},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"2011 Tech Trends Report","id":11815,"bundle":"whitepaper","url":"/2011-tech-trends-report","date":"2011-10-17T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"CGT and Gartner Inc. team to bring you research on the latest technology and business process trends in the consumer goods industry. Topics include trade promotion management, S&OP, mobile consumers, supply chain risk management and much more.","body":"CGT and Gartner Inc. team to bring you research on the latest technology and business process trends in the consumer goods industry.
The results of the 2011 survey signal that a little more optimism is in the air compared to the 2010 edition. Case in point: consumer goods companies are cautiously growing IT budgets rather than trying to recover what was lost in years prior. Areas such as ERP, CRM, BI and web analytics are getting more dollars. And in supply chain, improving internal coordination and corporate agility by any \"practical\" means necessary takes top priority.
In the full 2011 Tech Trends Report, Gartner analysts will dive deeper into each of these areas, and you'll also get a more rounded view of what to expect from emerging market influences, like the mobile consumer.
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","body":"CGT partners with Logility to find out about S&OP initiatives in the consumer goods industry, including who owns them and who is involved in the processes. Plus, seventy-six percent of respondents revealed that forecast accuracy is the first measure of success when it comes to S&OP initiatives.
","alternateLabel":"Research","teaserImage":{"id":1340,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGW_1011_CR_shot.jpg?itok=ziVIE3pu","width":100,"alt":null,"height":118},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"2011 Customer Management Solutions","id":12078,"bundle":"whitepaper","url":"/2011-customer-management-solutions","date":"2011-05-12T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"A comparison chart of solution providers to the consumer goods industry in areas like CRM, TPM, TPO, SFA, etc.","body":"A comparison chart of solution providers to the consumer goods industry in areas like CRM, TPM, TPO, SFA, etc. Plus, industry experts address market trends and challenges around non-traditional marketing vehicles, retail collaboration and more. ","alternateLabel":null,"teaserImage":{"id":1298,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CG_0511_TSG_CMA_Cover.jpg?itok=uH8e-3Wj","width":100,"alt":null,"height":121},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"S&OP Lessons Learned from Newell Rubbermaid ","id":12158,"bundle":"article","summary":"Newell Rubbermaid executives Steve Sigrist and Tracey Grimshaw offer advice to CGT readers who are looking to replicate the success they achieved with an S&OP improvement project.","showSummary":null,"url":"/sop-lessons-learned-newell-rubbermaid","date":"2011-03-28T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":12762,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/newell_rubbermaid.jpg?itok=zQhws_Dp","width":160,"height":124,"alt":null},"topics":[{"name":"Sales and Operations Planning (S&OP)","url":"/sales-and-operations-planning-sop"},{"name":"Manufacturing","url":"/manufacturing"},{"name":"Sales & Marketing","url":"/sales-and-marketing"}],"attachedFiles":[]},{"title":"2010 Sales & Marketing Report","id":12665,"bundle":"whitepaper","url":"/2010-sales-marketing-report","date":"2010-06-02T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"The 2010 Sales & Marketing Study from IDC Manufacturing Insights and CGT yields important insights for leaders of sales, marketing and information technology. This year's edition reports on the progress that CG companies have made in areas like TPM, category management, downstream data and more. ","body":"
The 2010 Sales & Marketing Study from IDC Manufacturing Insights and CGT yields important insights for leaders of sales, marketing and information technology. This year's edition reports on the progress that consumer goods companies have made in areas like TPM, category management, downstream data, direct-to-consumer selling and SFA.
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