Each wholesaler, distributor, and retailer follow their own point-of-sale (POS) system, which results in non-standardized data capture that renders the data useless or unreliable. How can companies gain real-time visibility into sales performance? Enter Demand Sensing.
The pandemic accelerated the shift to online shopping, changing the way consumers shop. This presents enormous opportunities for CPG companies as well as daunting challenges. The real difficulty, though, lies in the data available.
Explore how consumer goods companies like General Mills, Kellogg, and Mondelēz International are defining and developing these DTC data foundations, and learn what CGs must be mindful of on their own journeys.
The two biggest challenges CPG companies face today are to fulfill evolving consumer needs and generate meaningful insights from the large quantum of data. How can CPG companies go beyond traditional demand planning techniques and leverage actionable insights that drive business growth?
For CPGs, winning at E-commerce means leveraging an autonomous supply chain and execution platform that supports data harmonization, demand prediction, insight generation, improvements to the digital shelf—and more.
After spending the last two-plus years simplifying SKUs to keep production lines moving and products on shelves, many CPGs are now embracing new innovation strategies that meet today’s exceedingly heightened consumer expectations. Learn how.
CPGs are in a new era of innovation, but many remain saddled with legacy systems and processes. Explore the tech helping them overcome common new product development and launch challenges to realize true innovation.
Product Traceability is essential to control the inventory movement in near-real-time, helping companies save millions of dollars. Here's a success story of Mars, a global F&B client's traceability transformation program.