This year’s annual Sales & Marketing Report takes a fresh look at the innovative ways the industry is connecting with consumers, including how they’re translating the learnings into new strategies, and the technologies they’re relying upon to get more granular.
In an ever-evolving supply chain landscape, constantly staying ahead of the curve to meet the demands of the consumer is essential. The shift to online channels has fragmented demand, leading to challenges in order fulfillment.
The pandemic has forced CGs to rapidly adjust to changes in demand and other supply risks. This means leveraging technology to spark a transformation that involves reimagining business with a futuristic consumer in mind. Read on to learn more.
Learn projections for supply chain execution in 2022, including what steps CGs can take to mitigate some of the disruption and complexity, the tech investments they’re expected to make, and just how today’s “hybrid operation model” will fare in the near and long term.
Achieving flexibility and resilience is proving a tall order, thanks to the current state of many consumer goods supply chains. Read on and discover how CGs can strengthen their supply chain foundation in an era of constant change in this latest roadmap report.
Bestowed upon an executive who has made the greatest demonstrable impact through the implementation and successful use of new marketing strategies, technologies and/or processes, this year's CMO of the Year winners are The Hershey Company’s Jill Baskin and e.l.f. Beauty’s Kory Marchisotto.
CGT tapped into the expertise of Lori Harner, senior director of product marketing for E2open, to get her perspective on how CGs can become more empowered to focus on the supply chain opportunities moving forward.
Each year, CGT collects nominations for CIOs who are making a business impact within their consumer goods organizations through the implementation and successful use of technology. This year, we unveil three winners; read about them here.