With the rise of e-commerce and direct-to-consumer, the priority of providing personalized consumer experiences has also expanded to consumer goods, extending from the traditional responsibility of retail. With more data and direct consumer touchpoints, it’s clear that a custom or experiential journey builds greater loyalty, keeping those consumers coming back time and time again. But tackling personalization is not an easy task.
That’s why e.l.f. Beauty’s CMO Kory Marchisotto and CDO Ekta Chopra will take the stage during CGT’s Consumer Goods Sales & Marketing Summit, to discuss how to provide a more personalized experience at scale.
Held Dec. 13-15, consumer goods executives will gather at CGSM to talk about the power of relevance and explore how leading brands can provide meaning with their messaging and actions — and how technology can help make it all possible.
Personalization, whether it is tailored products or unique marketing messages and promotions, has become a vital piece of the CG playbook. Consumers demand a personalized experience and are making purchasing decisions based on a brand’s ability to provide a differentiated and memorable path to purchase.