Danskin.com Selects New Social Commerce Suite
Danskin launches the Bazaarvoice social commerce platform with Ratings & Reviews and Ask & Answer at www.danskin.com. Now consumers on the manufacturer's site can access the opinions of their peers, pose questions, and get answers from other consumers as they research and purchase Danskin active apparel. By offering this content directly on its e-commerce site, Danskin.com aims to significantly improve the shopping experience for new and existing customers, while decreasing product support costs and customer services calls.
"We've found that for customers who are increasingly cautious about spending, getting detailed information about the product makes a big difference," says Jessica Koster, director of e-commerce Marketing at Danskin.com. "Bazaarvoice allows us to include the voice of the customer on the site in a way that can be measured and tied back to ROI."
"We've found that for customers who are increasingly cautious about spending, getting detailed information about the product makes a big difference," says Jessica Koster, director of e-commerce Marketing at Danskin.com. "Bazaarvoice allows us to include the voice of the customer on the site in a way that can be measured and tied back to ROI."