Consumer Analytics

You Have the Data, So Now What?
While brands have made leaps when it comes to zero-party data capture, many have amassed significant data but don’t know how to activate it.
On-Demand : How Mars is Introducing Data Products in Consumer Packaged Goods
Watch AWS, Mars, and CGT to explore the role of data products in optimizing operational efficiency within CPG companies, the concept of data products and best practices to develop & deploy them, and the mechanisms to ensure data products’ success in powering consumer experiences.
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Eboost Taps Generative AI To Chat With Digital Twin Consumers

Energy supplement and drink company Eboost is seeing results in using generative AI tools to improve both its marketing and product innovation efforts.
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On-Demand: Harnessing the Power of Customer Data Analytics to Improve Experience and Drive Growth

Companies everywhere are striving to up their consumer experience game. Watch this webinar to learn how companies are creating a seamless, delightful, personalized experience by starting with a strong data analytics foundation.
Nike Grows Mobile App Digital Capabilities With Sports Pilot Program

Nike is bolstering its digital efforts via a pilot program by adding new capabilities to its sports apps, Nike Run Club and Nike Training Club.
PepsiCo Slashes Purchase Validation Timeline With AI- and ML-Powered Receipt Capture, Strengthens Loyalty Strategy

The company is leaning on automated processes with AI, ML and optical character recognition. Get the details.
Materne and Yesway Leverage Data to Predict Customer Needs and Deliver End-To-End Personalized Experiences

How can companies better leverage data to deliver personalized consumer experiences? Mark Edmonson, chief marketing officer, Materne North America, and Darrin Samaha, VP of marketing at Yesway, share their thoughts.
Kate Spade and Coach Brands Lean on Consumer Data to Inform Product Development

The company has been fueling its product innovation efforts by tapping into customer research, analytics and data, and interactive experiences.
Q&A: How Puracy Wants to Kill Off Single-Use Packaging

Puracy set out to create eco-friendly, safe, and convenient packaging. Learn from co-founder Sean Busch about how the company is innovating in the sustainability space.
Hormel’s Originate Initiative Puts Spotlight on Data-Inspired Innovations

The company recently launched The Originate Initiative, a business-wide effort that is highlighting Hormel’s insights-led innovation through multiplatform storytelling. Learn more.

You Have the Data, So Now What?

On-Demand : How Mars is Introducing Data Products in Consumer Packaged Goods

Eboost Taps Generative AI To Chat With Digital Twin Consumers

On-Demand: Harnessing the Power of Customer Data Analytics to Improve Experience and Drive Growth

Nike Grows Mobile App Digital Capabilities With Sports Pilot Program

PepsiCo Slashes Purchase Validation Timeline With AI- and ML-Powered Receipt Capture, Strengthens Loyalty Strategy

Materne and Yesway Leverage Data to Predict Customer Needs and Deliver End-To-End Personalized Experiences

Kate Spade and Coach Brands Lean on Consumer Data to Inform Product Development

Q&A: How Puracy Wants to Kill Off Single-Use Packaging

Hormel’s Originate Initiative Puts Spotlight on Data-Inspired Innovations