Consumer Analytics

For the last few years, the term Digital Twin has been at the top of the buzzword list for manufacturers and industrial companies, often meaning different things in different production environments.

Get a look at top emerging brands being innovative through technology, whether that's via consumer engagement, product innovation, operations, and more. 

Nestlé say they are piloting VR in product development, experimenting with tools and technologies that will enable them to create and quickly test product prototypes in Web3 and the metaverse.

To understand how DTC fits into today’s evolving consumer goods landscape, CGT drew together the latest research and perspectives from thought leaders to see where leading-edge brands are placing bets to gather actionable insights and get as close as possible to the needs of consumers.

DTC provides a unique channel for CGs to personalize experiences and gather zero and first-party data without unnerving consumers or running afoul of ever-shifting privacy laws. In this Q&A, Khurram Moiz, principal customer success manager, consumer goods at BlueConic, outlines some of the opportunities provided by direct-to-consumer models.

Coca-Cola’s new marketing model is bearing fruit thanks to localized efforts, according to CEO James Quincey, who provided a lineup of examples in which the company’s tech-infused pilots and experiments had resulted in increased retail sales and consumer engagement. 

General Mills is exploring home IoT devices to better understand consumer behavior partners. 

This video interview explores real-world examples of CDP use cases for consumer goods companies – like building robust first-party data, transforming customer relationships through DTC, decreasing reliance on IT and technical teams, and ultimately, delivering on customer acquisition and retention.