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10/12/2021

Conagra Brands Dabbles in the Crypto Space with Latest Slim Jim Project

Alarice Rajagopal
Senior Editor
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This past Spring, Conagra’s Slim Jim brand held its first NFT charity auction, which resulted in a $26,000 donation to support World Central Kitchen. So, the protein snack brand is continuing its support of the Doge community and its mission to ‘Do Only Good Every Day’ which the launch of its Doge-themed merchandise on dogedrip.co.

"Slim Jim is one of the first CPG brands to engage in the crypto space, with the Spring 2021 auction of our first NFT, Rocket Stick Special Edition, which raised funds for World Central Kitchen," said Sarah Littel, Slim Jim brand lead at Conagra Brands. "We're excited to take it to the next level with DogeDrip, heeding the call of the very supportive Doge community to finally offer items that can be purchased with cryptocurrency."

The No. 66 consumer goods company’s Slim Jim brand and Doge communities are known for their focus on meme culture and disrupting the status quo, making this launch a natural fit. In fact, Slim Jim's meme strategy propelled the brand's rise on Instagram and the birth of the 1.3 million strong Long Boi Gang community. 

[See also: Unilever’s Ale Eboli Named EVP, Chief Supply Chain Officer at Conagra]

The new limited-edition Slim Jim merchandise includes two Doge-themed t-shirts and a baseball cap that can be purchased in cryptocurrency or as cash payment on dogedrip.co while supplies last. The shirts include the Seductive Doge design (a black t-shirt with the Doge face superimposed on an illustrated version of the Slim Jim 'eat me' guy from the brand's iconic 1990s' commercials) and the Rocket Doge design (a yellow t-shirt with the Doge surrounded by mini red rockets).

Since its inception, the online Doge community, with the iconic Shiba Inu Doge as its meme-generating mascot, is on a mission to ‘Do Only Good Every day.’ In celebration of its new partnership with DogeDrip, Slim Jim will continue supporting this mission with an additional one-time donation to World Central Kitchen. WCK is a non-profit organization that uses the power of food to nourish communities and strengthen economies in times of crisis and beyond.