Cause Marketing/ Community Programs

Who Is the Next CGT CMO of the Year?
This one of-a-kind award is given to the Chief Marketing Officer who has made the greatest demonstrable impact on his or her organization through the implementation and successful use of new marketing strategies, technologies and/or processes.
Mars Unwraps Eco-Innovation With Seaweed, Digital Twins & Consumer Nudging
Mars is building consumer cues into its marketing and advertising as part of efforts to advance its sustainability goals.

Hill’s Latest Digital Innovation Is DTC

Hill’s Pet Nutrition stood up its first direct-to-consumer site this month with dual goals of increasing product availability and supporting animal shelters.
Why P&G's Latest Cold-Wash Collab Puts Consumers at the Center

As P&G works toward having 75% of laundry loads in North America washed in cold water, it recently expanded longstanding partnerships with GE Appliances, Electrolux, and Samsung to launch a washing machine certification program.
41% of Total Supply Chain Workforce Are Women, Per ‘She Is PepsiCo’ Recruitment Campaign

The company’s “She Is PepsiCo” campaign is honoring more than two dozen employees from across the U.S. and Canada for 2024. Get the details.
Coca-Cola Launches TikTok-Exclusive Beverage in Latest Marketing Push

Consumers can get a taste of a new Coca-Cola beverage, Happy Tears, but there’s a catch — it’s only accessible via TikTok.
Brown-Forman Shuffles Marketing Leadership Team for Whiskey Brands

Mark Bacon was named managing director of Jack Daniel’s Brands, and Mia Simpson Culp was named managing director, Woodford Reserve and Old Forester.
Merrell’s New CMO Pallav Tamaskar to Lead Global Marketing Strategy

Pallav Tamaskar is taking on the role, which oversees the company’s global marketing strategy, integrated marketing campaigns, media planning, brand-purpose programming, and innovative product launches.
Jones Soda Taps Former Kellogg Exec Jerry Goldner As New Chief Growth Officer

The craft soda brand, known for its unique marketing and consumer engagement style, has named CPG industry veteran Jerry Goldner its latest chief growth officer. Learn more.
Feeding Billions By Wasting None: The Food Industry Must Step Up to the Plate On Food Waste

Most food companies and retailers have programmes for food waste reduction. The question is: how do we drive the scale and pace of change that we urgently need?

Who Is the Next CGT CMO of the Year?

Mars Unwraps Eco-Innovation With Seaweed, Digital Twins & Consumer Nudging

Hill’s Latest Digital Innovation Is DTC

Why P&G's Latest Cold-Wash Collab Puts Consumers at the Center

41% of Total Supply Chain Workforce Are Women, Per ‘She Is PepsiCo’ Recruitment Campaign

Coca-Cola Launches TikTok-Exclusive Beverage in Latest Marketing Push

Brown-Forman Shuffles Marketing Leadership Team for Whiskey Brands

Merrell’s New CMO Pallav Tamaskar to Lead Global Marketing Strategy

Jones Soda Taps Former Kellogg Exec Jerry Goldner As New Chief Growth Officer

Feeding Billions By Wasting None: The Food Industry Must Step Up to the Plate On Food Waste