Category Management

  • Optimizing Category Management using Cognitive Computing

    Categories are not established by consumers but by retailers as a result of how they lay out their stores. That begs the question: How can you reconcile the differences between consumer-centric and store-related categories?

  • Category Management Meets The Supply Chain

    To avoid common category management challenges, such as lost sales and bloated inventory, here are five ways brand owners can arm retailers with the next generation of space and assortment planning capabilities and insights.

  • Are you prepared to customize assortments?
    A sophisticated space and assortment customization capability is required for competitive success in today's retail environment. The Category Management Association provides a panoramic overview of this challenging subject. Download the white paper.

  • Orchestro Reveals Latest Release of Promotion Execution Management Solution
    The company also announces unlimited user pricing, expected to enable both large and mid-sized consumer goods companies to broaden usage of impactful insights across the enterprise.

  • 2014 Customer Management Solutions
    A comparison chart of solution providers to the consumer goods industry in the areas of CRM, TPM, TPO, Salesforce Mobility, etc. Plus, experts discuss new technologies, the retailer-supplier relationship and incorporating big data for better customer insights.

  • Rethinking The Fundamentals
    An in-depth look at the changing role of category captainship in consumer goods

  • TABS Forms Dedicated Walmart Analytics Team

    The insights gained are expected to benefit Walmart and consumer products manufacturers and further contributes to the firm's mission to simplify and improve the way analytics is conducted within the industry.

  • Digital Collaboration
    Today's digital channels have and will continue to fundamentally transform the consumer experience, creating a new class of more informed and more demanding shoppers. As a result, we are also now seeing a blurring of the traditional lines between trading partners, where the "war for the consumer" may actually be yielding to a truer form of collaboration than we've ever seen.

  • IRI and 7-Eleven Partner for Suppliers
    A solution provided by the newly rebranded IRI will help ensure 7-Eleven and subscribing manufacturer partners work from a single version of the truth.

  • PepsiCo Leverages Category Management Tool
    Combining syndicate and retailer data integration, ToolBox Advantage will be PepsiCo's main reporting platform.
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