\n• Costs \n• Product Quality \n• Safety and Compliance
\n\n
The four key imperatives for consumer goods manufacturing in a post-pandemic environment examine how adopting product design and simulation has helped global brand leaders to navigate and successfully mitigate post-pandemic challenges.
","alternateLabel":"Ebook","teaserImage":{"id":643,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2021-07/Smart-Product-and-Process-Design_500x400.jpg?itok=2bBdKpv7","width":500,"alt":"indoor,sitting,table,holding,sink,double,man","height":400},"sponsored":true,"businessTopic":[],"company":[],"contentType":[]},{"title":"Wiser Brand Benchmark: Shopper Insights - Consumer Household Products","id":21461,"bundle":"whitepaper","url":"/wiser-brand-benchmark-shopper-insights-consumer-household-products","date":"2021-07-01T00:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"What’s working (and what isn’t?) for brands inside brick-and-mortar stores? Which companies are capturing shoppers’ attention? Offering the best prices? Appealing packaging?\r\n\r\nSee which consumer household products are resonating with shoppers in these critical areas. Brands inside include Clorox, Lysol, Dawn, Gain, and many more.","body":"
What is really going on inside stores across the U.S. and Canada? Find out what everyday shoppers saw on store shelves and at checkout in the consumer household products space.
\n\n
Download this Wiser Brand Benchmark to learn which consumer household brands ranked well in six categories:
\n\n
· Moment of Truth
\n\n
· Most Appealing Brand
\n\n
· Would Purchase Based on Price
\n\n
· Would Purchase Based on Packaging
\n\n
· Best Value
\n\n
· Hardest to Locate
\n\n
Inside, you’ll see how popular brands such as Clorox, Lysol, Dawn, Gain, and many others ranked. You’ll also learn which brand was best overall. Who do you think won?
","alternateLabel":null,"teaserImage":{"id":647,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2021-07/CGT-consumer-household-products-benchmark-large-teaser-image-500x400_2xC.png?itok=S7yrckDH","width":1000,"alt":"a group of people in a room","height":800},"sponsored":true,"businessTopic":[],"company":[],"contentType":[]},{"title":"Extended Enterprise: Securing the Future in Consumer & Retail","id":21459,"bundle":"whitepaper","url":"/extended-enterprise-securing-future-consumer-retail","date":"2021-07-01T00:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"This KPMG paper examines today’s third-party risk management challenges for consumer and retail organizations. Learn more about the challenges and explore emerging solutions for implementing modern supplier ecosystems designed to reduce risk, build trust, improve privacy, drive ongoing innovation, and manage compliance. ","body":"
Digital transformation is at the heart of addressing critical challenges for consumer and retail organizations. Yet digital transformation also fuels a proliferation of third parties, which compound risks even as they bring business value throughout a company’s value chain. Reflecting the expertise of KPMG cyber professionals from around the world, this paper takes a closer look at today’s third-party risk management challenges. It also highlights emerging solutions for implementing modern supplier ecosystems designed to reduce risk, build trust, improve privacy, drive ongoing innovation, and manage compliance.
","alternateLabel":null,"teaserImage":{"id":648,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2021-06/203711_Image1_300x250.jpg?itok=CiZnhnBS","width":300,"alt":"a person using a laptop","height":250},"sponsored":true,"businessTopic":[],"company":[],"contentType":[]},{"title":"Measuring Marketing Spend in The New Post COVID Cookie-Less World","id":21428,"bundle":"whitepaper","url":"/measuring-marketing-spend-new-post-covid-cookie-less-world","date":"2021-06-14T00:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"A convergence of factors such as accelerating digital transformation, the crumbling of the\r\ncookie due to privacy regulations, evolution of marketing from campaigns to continuous\r\ncommunication, and trade channel fragmentation, is forcing marketers to re-evaluate their\r\npreferred techniques for marketing effectiveness measurement. Marketing Mix Modeling\r\n(MMM) is riding this wave and making a comeback.","body":"
A convergence of factors such as accelerating digital transformation, the crumbling of the \ncookie due to privacy regulations, evolution of marketing from campaigns to continuous \ncommunication, and trade channel fragmentation, is forcing marketers to re-evaluate \nmarketing effectiveness measurement techniques. Marketing Mix Modeling (MMM) is riding \nthis wave and making a comeback.
\n\n
However, this is not the “old MMM” which was often slow, in-actionable and expensive. Next- \ngeneration MMM solutions are contemporary, faster, calibrated with ground truth \nexperiments, and automated with Artificial Intelligence and Machine Learning. They offer \nmarketers the cost, scale, and speed advantages they need and deliver the 'always-on'; \ndecision support marketers have come to expect from modern marketing-measurement \ntools.
","alternateLabel":null,"teaserImage":{"id":651,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2021-06/Teaser%20Image.jpeg?itok=UDvXl43c","width":500,"alt":"a person on a laptop","height":400},"sponsored":true,"businessTopic":[],"company":[],"contentType":[]},{"title":"True Demand: The Difference Between Assuming and Knowing ","id":21332,"bundle":"article","summary":"When sales and supply chain visibility stops at the retailer or DC level, it can lead to empty shelves. Without understanding your inventory and sales, down to individual SKUs and stores, do you really know if you’re meeting demand everywhere it exists? Download the guide to learn more.","showSummary":false,"url":"/true-demand-difference-between-assuming-and-knowing","date":"2021-05-05T00:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"digitalEdition":false,"sponsored":true,"taggedPro":null,"teaserImage":{"id":7977,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2021-05/cgt-true_demand2-500x400.jpg?itok=knpZ-lMm","width":500,"height":400,"alt":"a person standing next to a book shelf"},"topics":[{"name":"Demand Planning","url":"/demand-planning"},{"name":"Distribution","url":"/distribution"},{"name":"Supply Chain","url":"/supply-chain"},{"name":"Whitepapers","url":"/whitepapers"},{"name":"Research and Reports","url":"/research-and-reports"},{"name":"Demand Data Analytics","url":"/demand-data-analytics"},{"name":"Latest News","url":"/latest-news"}],"attachedFiles":[{"url":"https://eiqeditor.consumergoods.com/system/files/downloads/2021-05/WhitePaper_TrueDemand_Alloy_043021.pdf","id":25707,"description":""}]},{"title":"Six Steps for Building a Winning D2C Strategy ","id":21328,"bundle":"article","summary":"Direct-to-consumer is one key element of an omnichannel commerce and experience strategy. We’ve outlined the challenges, opportunities and solutions your Consumer Product firm must consider before building or updating your D2C offerings. ","showSummary":false,"url":"/six-steps-building-winning-d2c-strategy","date":"2021-05-03T00:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"digitalEdition":false,"sponsored":true,"taggedPro":null,"teaserImage":{"id":7983,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2021-04/PS_CGT_Promo_D2C_500x400_0.jpg?itok=spNEhUO5","width":500,"height":400,"alt":"diagram"},"topics":[{"name":"Direct to Consumer","url":"/direct-consumer"},{"name":"Consumer Analytics","url":"/consumer-analytics"},{"name":"Whitepapers","url":"/whitepapers"},{"name":"Research and Reports","url":"/research-and-reports"},{"name":"Supply Chain","url":"/supply-chain"},{"name":"Data & Analytics","url":"/data-analytics"},{"name":"Personalization","url":"/personalization"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"Research & Development (R&D)","url":"/research-development-rd"},{"name":"Latest News","url":"/latest-news"}],"attachedFiles":[{"url":"https://eiqeditor.consumergoods.com/system/files/downloads/2021-04/PS_Six_Steps_for_Building_a_Winning_D2C_Strategy_0.pdf","id":25698,"description":""}]}]},"title":"Whitepapers","contentParagraphs":null,"sections":null};
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})();Whitepapers | Consumer Goods Technology
In September 2021, KPMG polled over 1,000 consumers across the United States to learn about household spending, shifts in spending habits, and travel for the holiday season. We’re finding that consumer optimism is high with shoppers reporting they are back to work, have money in their wallets, and are ready to spend.
Inefficiencies in R&D and NPD practices can mean the difference between a profitable, predictable innovation engine and a string of underperforming laggards that drain revenue and resources. But how can CPG organizations remain focused on innovation success while prioritizing changes to product portfolios? Download the white paper for best practice insights.
The evolving global market post-pandemic has created unique challenges for consumer brand manufacturers. They search for ways to stay agile while adjusting to market trends. As brand loyalty declines, consumers gravitate to customizable products, creating a greater need for product flexibility. Successfully mitigate challenges by adopting design and simulation strategies
What’s working (and what isn’t?) for brands inside brick-and-mortar stores? Which companies are capturing shoppers’ attention? Offering the best prices? Appealing packaging?
See which consumer household products are resonating with shoppers in these critical areas. Brands inside include Clorox, Lysol, Dawn, Gain, and many more.
This KPMG paper examines today’s third-party risk management challenges for consumer and retail organizations. Learn more about the challenges and explore emerging solutions for implementing modern supplier ecosystems designed to reduce risk, build trust, improve privacy, drive ongoing innovation, and manage compliance.
A convergence of factors such as accelerating digital transformation, the crumbling of the
cookie due to privacy regulations, evolution of marketing from campaigns to continuous
communication, and trade channel fragmentation, is forcing marketers to re-evaluate their
preferred techniques for marketing effectiveness measurement. Marketing Mix Modeling
(MMM) is riding this wave and making a comeback.
When sales and supply chain visibility stops at the retailer or DC level, it can lead to empty shelves. Without understanding your inventory and sales, down to individual SKUs and stores, do you really know if you’re meeting demand everywhere it exists? Download the guide to learn more.
Direct-to-consumer is one key element of an omnichannel commerce and experience strategy. We’ve outlined the challenges, opportunities and solutions your Consumer Product firm must consider before building or updating your D2C offerings.