-
Diageo’s New Global Breakthrough Innovation Team Brings Spatial Computing to Don Julio Campaign
The effort is being led by Sophie Kelly, global category director of Tequila for Diageo, and the company’s new Global Breakthrough Innovation Team, a subsidiary within its current Innovation function that launched early this year, with the goal to shape innovation “beyond the development of new products.” -
E.l.f.’s Early Bet On Apple Vision Pro Is Promising Mirror of Past Forays
Launching one of the first beauty shopping apps for the Apple Vision Pro serves as a logical next step for e.l.f. Beauty, which has found success as a first mover in consumer engagement techniques.