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Inflation Navigation: Martinelli’s Elevates TPM Capabilities
Beverage manufacturer S. Martinelli & Co. is investing in its trade promotion management technologies to increase visibility into its retail efforts. -
Decoding Revenue Growth Management to Supercharge Profitability and ROI
In this exclusive Q&A, Paul Smith, SAP’s global solution manager for trade and revenue growth management solutions, outlines how CG companies can strive for a more holistic RGM strategy that balances sustainable growth, enhanced profitability, and business success.Sponsored