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Successfully Tell Your Sustainable Brand Story With Better Data
Sustainability was not always a big growth driver for CPG products. Often, these niche products were relegated to the top shelf and commanded a premium for a microsegment of customers with limited sales. Brand managers were asking questions: Is it worth pursuing a sustainable product? Will it generate enough revenue for the brand or as a new product? -
PepsiCo and Walmart Team Up For Regenerative Agriculture Initiative
PepsiCo and Walmart have partnered for a new initiative focused on supporting U.S. and Canadian farmers’ pursuit to improve soil health and water quality.