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Trade Promotion Management 2019: New Tech for Old Tricks
While the call for transformation is loud and clear, the process is still going slowly. -
Making It Real: The State of Trade Promotion Management
Consumer packaged goods companies are working toward a more informed future that uses deeper insights, better metrics and faster response times to modernize the traditional TPM process. CGT's first TPM-specific research report looks at key trends in this critical business practice.