- How and where to spend on marketing by level of importance - Key performance capabilities across the store ranked year over year - The growing role of AI and mobile for customer experience - And more","alternateLabel":null,"teaserImage":{"id":712,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2019-01/SpringMobile_WP2_Teaser.jpg?itok=Z6CeI0WB","width":500,"alt":"","height":400},"sponsored":true,"businessTopic":[],"company":[],"contentType":[]},{"title":"Packaged Goods Makers Embrace AI-Driven Marketing","id":17610,"bundle":"article","summary":"Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.","showSummary":null,"url":"/packaged-goods-makers-embrace-ai-driven-marketing","date":"2018-11-28T00:00:00","author":{"email":"pbreen@ensembleiq.com","uname":"pbreen","firstName":"Peter","lastName":"Breen","bio":"
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Consumer Goods Technology (CGT) is the leading resource for consumer goods executives looking to empower business growth through the use of technology. CGT delivers digital content on its consumergoods.com website and face-to-face at its live industry events, reaching an audience of consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Apparel. For more information, visit www.consumergoods.com. CGT is part of the EnsembleIQ portfolio of brands, a premier business intelligence resource that believes in Solving Big Problems and Inspiring Bold Ideas. For more information, visit www.ensembleiq.com.
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A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.
Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.
Rollout of a distributor management system aims to better control promotions, improve productivity and streamline inventory and sales processes across the continent.