Product Innovation

Why P&G's Latest Cold-Wash Collab Puts Consumers at the Center
As P&G works toward having 75% of laundry loads in North America washed in cold water, it recently expanded longstanding partnerships with GE Appliances, Electrolux, and Samsung to launch a washing machine certification program.
How Jar Joy Went Viral With Consumer Insights-Driven Rebrand
Shaun Hunte, who founded Jar Joy with his wife Sarah in Palm Beach, saw a disconnect with the company’s packaging — it wasn’t accurately reflecting the quality of the product and ultimately having a negative impact on buyers. That's when he knew he had to pivot.

Vera Bradley Taps Collaborative Tech to Expedite Merchandising Decision-Making

Vera Bradley associates will be able to reduce time to market by speeding up the time it takes to review design concepts and synchronizing merchandising and design efforts through a streamlined platform.
JIA Home’s Speed-to-Market Investments Continue to Pay Off

A few years post-investment, the home decor company has cut the length of its sales cycle to help more than double annual sales.
Boston Beer Goes DTC for First Time With Non-Alcoholic Product Line

The manufacturer of brands like Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard, and Dogfish Head has launched its first direct-to-consumer effort with a new non-alcoholic product line.
Danone Leans Into Consumer Insights for Yogurt Packaging Revamp

CGT connected with Rafael Acevedo, president and GM of the Yogurt Business Unit at Danone North America, who gave us a look at the R&D process behind the company’s new patent-pending recyclable yogurt cup shape.
Nike Sports Research Lab Expedites Product Innovation With AI and 4D Motion Capture

Nike is ramping up product innovation this summer, supporting its efforts through a tech-powered Sports Research Lab. Get more details.
Getting Tactical With Tech and Data in Consumer-First Product Development

CPGs like Colgate-Palmolive and General Mills are recalibrating product development with tech to be even more consumer-centric. Get the details.
Kraft Heinz Promotes Alan Kleinerman to VP, Global Head of Innovation

The Kraft Heinz Company is furthering its commitment to enterprise-wide innovation, promoting Alan Kleinerman to a new, global role.
The Future of Flavor: Exploring AI's Role in Food Design and Development

With AI becoming more mainstream, the food industry is embracing innovative AI technology to stay ahead of the innovation curve. Let’s explore how AI can accelerate innovation in the food science space.