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Hershey Automating Consumer Insights to Slash Churn and Grow Retail Indispensability
The Hershey Company has been experimenting in leveraging consumer insights for its price pack architecture — a key strategy in today’s CPG playbook to appeal to price-sensitive consumers. -
Coca-Cola Revamping Sprite Logo & Packaging
Sprite will receive a new visual identity with a revamped logo and packaging design.