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The New Rules of Personalization With Contentful's Gabriel Dillon
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Personalization has come a long way from simply adding a first name to an email subject line. Today, leading brands are using data, technology and a culture of experimentation to create experiences that truly connect — and scale.
In this episode of Tech Transformation, Gabriel Dillon, go-to-market lead for personalization at Contentful, shares what “good” personalization looks like right now, and what it takes to move from good to great.
Listen to learn:
- How leading brands are defining and measuring effective personalization.
- Why success depends on connecting experiences across every channel.
- The metrics and signals that show when personalization is actually working.
- How to rethink content operations to keep up with rising personalization demands.
- Cultural and organizational shifts needed to support continuous experimentation.
- Common misconceptions about scaling personalization and how to overcome them.
- Lessons from other industries that are setting the bar for personalization.
- How AI is shaping the next generation of personalized customer experiences.
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