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Not Just Data: Why General Mills Launched Its First Consumer Loyalty Program
In launching its first consumer loyalty program, General Mills will not only build up its first-party data library, but the company also sees a path for it to mutually benefit its storied Box Tops for Education program. -
P&G’s David Dittman on Implementing a Data-Focused Strategy for Creating Brand-Obsessed Consumers
David Dittman, VP of data analytics and chief analytics officer at P&G, joined the loyalty conversation at this year’s Analytics Unite event in Chicago. Learn more.