Kellogg Plans Snack Subscriptions as General Mills Exits
According to an article from Bloomberg.com, "Kellogg Co. is looking to start a subscription snack service, according to two people familiar with the matter, entering the space just as General Mills Inc. ends its experiment with Netflix-like noshing."
The article states that Kellogg has assembled a team and invested capital to create the direct-to-consumer food business, but the plans are not yet public.
General Mills discontinued its Nibblr subscription snack offering last week after about a year and a half, shipping its last boxes on June 5 and saying goodbye to customers on its website. The service was run by the company’s 301 Inc. unit, which incubates projects outside core products like Cheerios.
Click here to read the article in its entirety.
The article states that Kellogg has assembled a team and invested capital to create the direct-to-consumer food business, but the plans are not yet public.
General Mills discontinued its Nibblr subscription snack offering last week after about a year and a half, shipping its last boxes on June 5 and saying goodbye to customers on its website. The service was run by the company’s 301 Inc. unit, which incubates projects outside core products like Cheerios.
Click here to read the article in its entirety.