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Yeti Taking Fresh Look at DTC and Omnichannel
Yeti Holdings is increasingly looking at total acquisition and retention trends as it thinks about measuring the reach of direct-to-consumer, a channel the company remains full-speed-ahead on growing. -
How DTC Is Shifting Beyond Online Shopping
CPGs are using DTC to help track the consumer journey, to gain a more definable 360-degree view of the who, what, when, where, and why of customer acquisition, sales, and retention. Learn more.