Direct to Consumer

The IDC Manufacturing Insights report, "Business Strategy: Digital Transformation in Consumer Products Sales and Marketing," is now available. In its seventh year, this study takes another look at sales and marketing for consumer goods manufacturers.

CGT's 2016 "CMO of the Year Award" winner also talks about how to win with consumers.

Brand new research from CGT and IDC Manufacturing Insights provides a progress update for initiatives in some of the most discussed sales and marketing challenges and trends in the consumer goods industry. Find out how investments in process and technology have progressed, and what still needs to be done.

The third annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry. Discover this year's finalists for CMO of the Year, to be presented at the 2016 Consumer Goods Sales & Marketing Summit this June.

This section is diverse, with suggested uses of data ranging from price management to product transparency, but the themes of integration and visibility are still the most prevalent. Many analytics initiatives began in sales or marketing, and this area is therefore slightly ahead of the game in adoption and sophistication.

CGT's readers rank the software and/or services for social media (including web monitoring, measuring interactions), consumer engagement (e-mail/web/mobile), web content management, advertising and omnichannel management.

Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend.

It's no surprise that this section continues to remain the largest, as the impact of social media and mobile technology (and newer technologies like beacons and 3D printing) are quickly changing the shopper experience.