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Getting More Data — and Value — from Consumer Insights
As DTC gets more crowded, today’s brands need new ways to keep the results coming. Learn how such companies as Tapestry, Hershey, and CVS are doing just that. -
How Ghirardelli Is Automating Product Content Optimization
Ghirardelli Chocolate Company is strengthening its e-commerce strategy and taking the next steps to increase product creative and marketing effectiveness through a new conversion optimizer app.