\r\n","title":"Contributing Writer","picture":{"id":16490,"url":"https://assets1.consumergoods.com/s3fs-public/styles/portrait_gallery_item/s3/2023-10/sweeneyjoseph.jpg?h=22fbdbdf&itok=j3w4SR3H","alt":"Joseph Sweeney","width":1200,"height":877},"phone":null,"contactForm":false},"digitalEdition":false,"sponsored":false,"taggedPro":false,"teaserImage":{"id":16511,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2023-10/srinivas_thekkakara_yurasek_teaser.jpg?h=c71d0c67&itok=hi3YmBjM","width":960,"height":540,"alt":"Srinivas Thekkakara Yurasek"},"topics":[{"name":"Consumer Goods Sales & Marketing Summit","url":"/consumer-goods-sales-marketing-summit-0"},{"name":"Events","url":"/events"},{"name":"Customer Experience","url":"/customer-experience"},{"name":"E-commerce","url":"/e-commerce"},{"name":"Omnichannel","url":"/omnichannel"},{"name":"Sales & Marketing","url":"/sales-and-marketing"}],"attachedFiles":[]},{"title":"5 Brands to Open Up Shop","id":22922,"bundle":"article","summary":"In this second annual look at the brands that have opened up brick-and-mortar shops, we give you companies to a keep an eye on, as they provide new consumer experiences that stand out from the digital realm.","showSummary":false,"url":"/5-brands-open-shop","date":"2023-10-03T12:22:43","author":{"email":"jgoodman@ensembleiq.com","uname":"jgoodman","firstName":"Jamie","lastName":"Grill-Goodman","bio":"
Jamie Grill-Goodman is Editor-in-Chief of RIS News, a CGT sister publication.
\r\n","title":"Editor-in-Chief, RIS News","picture":{"id":13837,"url":"https://assets1.consumergoods.com/s3fs-public/styles/portrait_gallery_item/s3/2023-08/grill-goodmanjamie.jpg?h=7f412c8f&itok=JqCOwZCG","alt":"Jamie Grill-Goodman","width":480,"height":480},"phone":"973-607-1372","contactForm":true},"digitalEdition":false,"sponsored":false,"taggedPro":false,"teaserImage":{"id":16463,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2023-10/ris_website_branded_images_960_540_px_1.png?h=c71d0c67&itok=slW7AHF3","width":960,"height":540,"alt":"5 Brands that opened up shop"},"topics":[{"name":"Direct to Consumer","url":"/direct-consumer"},{"name":"Customer Experience","url":"/customer-experience"},{"name":"Supply Chain","url":"/supply-chain"},{"name":"Latest News","url":"/latest-news"}],"attachedFiles":[]},{"title":"Melissa & Doug Enters Physical Retail With NYC Store","id":22901,"bundle":"article","summary":"In an era in which most companies are betting big on digital experiences, in-person interactions continue to hold space. For example, toy brand Melissa & Doug is opening its first-ever physical retail store.","showSummary":false,"url":"/melissa-doug-enters-physical-retail-nyc-store","date":"2023-09-22T14:24:08","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"digitalEdition":false,"sponsored":false,"taggedPro":false,"teaserImage":{"id":16416,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2023-09/melissa_doug_retail_store.jpg?h=508231ee&itok=3E3SumZM","width":480,"height":270,"alt":"Melissa and Doug Retail Store"},"topics":[{"name":"Omnichannel","url":"/omnichannel"},{"name":"Customer Experience","url":"/customer-experience"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"Latest News","url":"/latest-news"}],"attachedFiles":[]},{"title":"Adore Me Harnesses AI for Elevated Team Synergy and Collaboration","id":22850,"bundle":"article","summary":"The direct-to-consumer lingerie brand, owned by Victoria’s Secret, is broadening its use of generative AI to enhance customer experiences, craft marketing materials, and accelerate the pace of innovation.","showSummary":false,"url":"/adore-me-harnesses-ai-elevated-team-synergy-and-collaboration","date":"2023-08-31T14:17:11","author":{"email":"mjenkins@ensembleiq.com","uname":"mjenkins","firstName":"Maia","lastName":"Jenkins","bio":"
Maia Jenkins is an editor at CGT. She is originally from the U.K. but now based in the U.S. on the Gulf Coast. Prior to joining EnsembleIQ, she worked as a content manager and features writer for the HR media platform People Matters. She also helped found their digital learning platform, BeNext. As a freelancer, she has worked across various industries including retail, luxury goods, food and beverage and people and work technologies. In addition to writing, she spent many years in the education sphere, teaching and doing curriculum design for both adults and children in schools and businesses across Europe. She holds a MA from University College London and a BA from King's College London.
\r\n","title":"Editor","picture":{"id":15979,"url":"https://assets1.consumergoods.com/s3fs-public/styles/portrait_gallery_item/s3/2023-06/maiajenkinsheadshot.jpg?h=17407266&itok=MxJgQhsS","alt":"maiajenkins headshot","width":1083,"height":1043},"phone":"949-239-9149","contactForm":true},"digitalEdition":false,"sponsored":false,"taggedPro":false,"teaserImage":{"id":16295,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2023-08/vs_teaser_1.jpg?h=0fa00e41&itok=ET-rrrXa","width":655,"height":437,"alt":"vs bags"},"topics":[{"name":"Artificial Intelligence","url":"/artificial-intelligence"},{"name":"Cloud Architecture","url":"/cloud-architecture"},{"name":"Data & Analytics","url":"/data-analytics"},{"name":"Machine Learning","url":"/machine-learning"},{"name":"Customer Experience","url":"/customer-experience"},{"name":"Sales & Marketing","url":"/sales-and-marketing"}],"attachedFiles":[]},{"title":"Mark Kirkham of PepsiCo on the Evolving Use of Data","id":22849,"bundle":"article","summary":"Mark Kirkham, SVP and CMO of PepsiCo's International Beverages business, discusses the evolution of data usage, particularly in partnerships with retailers. ","showSummary":false,"url":"/mark-kirkham-pepsico-evolving-use-data","date":"2023-08-30T11:12:16","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"digitalEdition":false,"sponsored":false,"taggedPro":false,"teaserImage":{"id":16293,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2023-08/PepsiCo_MarkKirkham_video_960x540.png?h=c71d0c67&itok=ECrsoLX8","width":960,"height":540,"alt":"Mark Kirkham PepsiCo"},"topics":[{"name":"Tech Transformation Videos","url":"/tech-transformation-videos"},{"name":"Video","url":"/video"},{"name":"Customer Experience","url":"/customer-experience"},{"name":"Retail Execution","url":"/retail-execution-0"},{"name":"Consumer Analytics","url":"/consumer-analytics"},{"name":"Data & Analytics","url":"/data-analytics"},{"name":"Latest News","url":"/latest-news"}],"attachedFiles":[]},{"title":"Under Armour Launches Its 1st Loyalty and Rewards Program","id":22801,"bundle":"article","summary":"Under Armour has revealed a new loyalty and rewards program for U.S.- based consumers, enabling further brand engagement while allowing consumers to save on the products they love.\r\n\r\n","showSummary":false,"url":"/under-armour-launches-its-1st-loyalty-and-rewards-program","date":"2023-08-03T17:46:14","author":{"email":"jguhl524@gmail.com","uname":"jguhl","firstName":"Jennifer","lastName":"Guhl","bio":"
Jennifer is a freelance writer and marketing consultant based in the New York City region. She loves exploring how technology can alter the world around us, creating immersive experiences unlike any other.
","title":"Contributing Writer","picture":{"id":15978,"url":"https://assets1.consumergoods.com/s3fs-public/styles/portrait_gallery_item/s3/2023-06/jennifer_guhl.jpg?h=07002e50&itok=k9DtrsAO","alt":"Jennifer Guhl","width":3840,"height":3491},"phone":null,"contactForm":true},"digitalEdition":false,"sponsored":false,"taggedPro":false,"teaserImage":{"id":6976,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2021-11/under%20armour%20shutterstock_785090206_0.jpg?itok=gNO6hWTL","width":500,"height":400,"alt":"a person sitting on a bench"},"topics":[{"name":"Customer Experience","url":"/customer-experience"},{"name":"Latest News","url":"/latest-news"},{"name":"Loyalty Marketing","url":"/loyalty-marketing"}],"attachedFiles":[]},{"title":"Crocs Taking Deeper Dive Into Virtual Store Experiences ","id":22724,"bundle":"article","summary":"As part of its experimentation with metaverse-esque stores, the footwear company is launching a new online experience based on its Jibbitz charm categories.","showSummary":false,"url":"/crocs-taking-deeper-dive-virtual-store-experiences","date":"2023-06-27T16:27:15","author":{"email":"mjenkins@ensembleiq.com","uname":"mjenkins","firstName":"Maia","lastName":"Jenkins","bio":"
Maia Jenkins is an editor at CGT. She is originally from the U.K. but now based in the U.S. on the Gulf Coast. Prior to joining EnsembleIQ, she worked as a content manager and features writer for the HR media platform People Matters. She also helped found their digital learning platform, BeNext. As a freelancer, she has worked across various industries including retail, luxury goods, food and beverage and people and work technologies. In addition to writing, she spent many years in the education sphere, teaching and doing curriculum design for both adults and children in schools and businesses across Europe. She holds a MA from University College London and a BA from King's College London.
\r\n","title":"Editor","picture":{"id":15979,"url":"https://assets1.consumergoods.com/s3fs-public/styles/portrait_gallery_item/s3/2023-06/maiajenkinsheadshot.jpg?h=17407266&itok=MxJgQhsS","alt":"maiajenkins headshot","width":1083,"height":1043},"phone":"949-239-9149","contactForm":true},"digitalEdition":false,"sponsored":false,"taggedPro":false,"teaserImage":{"id":16043,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2023-06/crocs_teaser.jpg?h=8229425f&itok=0L5Kbi-C","width":655,"height":491,"alt":"crocs teaser"},"topics":[{"name":"Virtual Reality","url":"/virtual-reality"},{"name":"Customer Experience","url":"/customer-experience"},{"name":"Technology Innovation","url":"/technology"},{"name":"Digital Marketing","url":"/digital-marketing"},{"name":"Latest News","url":"/latest-news"},{"name":"Personalization","url":"/personalization"}],"attachedFiles":[]},{"title":"Someone’s Missing in Retailer-CPG Negotiations","id":22721,"bundle":"article","summary":"At the League of Leaders meeting earlier this month, Joe Mueller, Kellogg Company’s VP, industry and customer development, discusses how CPGs and retailers can reevaluate how their partnerships to deliver mutual value and elevate their performance. ","showSummary":false,"url":"/someones-missing-retailer-cpg-negotiations","date":"2023-06-27T13:37:04","author":{"email":null,"uname":"Stewart Wolpin","firstName":"Stewart ","lastName":"Wolpin","bio":"
Stewart Wolpin has been writing about technology for nearly 35 years, including news, reviews, analysis, and history, for a wide variety of consumer and industry publications and market research firms.
The refreshed strategy, named “Triple Shot Reinvention With Two Pumps,” lays out a more clear, comprehensive roadmap, focusing on scaling digital capabilities, elevating experiences via store initiatives and product innovation, growing the brand globally, and incentivizing workforce loyalty.
Shapewear and activewear company Spanx is moving into the physical territory for the first time, launching an experiential pop-up series that will take place in New York City, Washington, D.C., and Miami.
For consumer goods manufacturers, leveraging data and analytics in the development of the right immersive and distinct experiences is just the first step; properly disseminating these insights across the enterprise to unlock their potential is just as critical.
In this second annual look at the brands that have opened up brick-and-mortar shops, we give you companies to a keep an eye on, as they provide new consumer experiences that stand out from the digital realm.
In an era in which most companies are betting big on digital experiences, in-person interactions continue to hold space. For example, toy brand Melissa & Doug is opening its first-ever physical retail store.
The direct-to-consumer lingerie brand, owned by Victoria’s Secret, is broadening its use of generative AI to enhance customer experiences, craft marketing materials, and accelerate the pace of innovation.
Mark Kirkham, SVP and CMO of PepsiCo's International Beverages business, discusses the evolution of data usage, particularly in partnerships with retailers.
Under Armour has revealed a new loyalty and rewards program for U.S.- based consumers, enabling further brand engagement while allowing consumers to save on the products they love.
As part of its experimentation with metaverse-esque stores, the footwear company is launching a new online experience based on its Jibbitz charm categories.
At the League of Leaders meeting earlier this month, Joe Mueller, Kellogg Company’s VP, industry and customer development, discusses how CPGs and retailers can reevaluate how their partnerships to deliver mutual value and elevate their performance.