Consumer Goods Fall Conference
Industry leaders come together to talk optimizing brand performance
This past October, consumer goods business and IT executives gathered at The Ritz-Carlton in Orlando, Fla., for the 10th annual Consumer Goods Fall Conference. There, they explored how they could optimize brand performance through trading partner collaboration via abundant networking opportunities and insightful presentations from their peers. Here is a snapshot of some of the event's many highlights:
> In his opening keynote presentation, Groupe Danone CIO North America E. Jeffrey Hutchinson provided attendees with a real-world case study on how Groupe Danone's North American IS/IT organization is enabling business initiatives by leveraging leading unified communications and unified collaboration tools. Under this approach, coined Dan 2.0, the company expects to have all 15,000 top employees to be fully leveraging social networking tools by 2011.
> Industry studies show that 70 percent to 80 percent of customer purchases are influenced by factors in the store. In a session titled "The Store as the Customer Touch Point," Virgin Entertainment Group CIO Robert Fort revealed how eight customer touch points, including traffic counters, digital signage, listening stations and data warehousing, are being leveraged to keep its store environment dynamically alive for its customers.
> As an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, Supermarket Guru and Grocery Industry Analyst Phil Lempert identified and explained impending trends based on generational differences and talked about how your company can take advantage of the opportunities that the future is rapidly bringing.
> A majority of Americans agree that many green products are not actually better for the environment, too expensive and don't work as well, according to a GFK Roper Green Gauge study. In spite of these challenges, The Philips Lighting Company is consistently ranked as one of the most sustainable companies in the world. Jim Hunter, VP strategic marketing, Philips Lighting Company, touched upon the implications that sustainability has on all facets of Philips' operations and product lifecycles; from responsible sourcing and sustainable materials to optimization of end-to-end supply chains.
> Lora Cecere, VP, consumer products, AMR Research, along with Jerry Wolfe, CIO and VP Supply Chain Strategy, McCormick & Co., Pieter Schoehuijs, VP and CIO, Church & Dwight, Andy Platt, VP of Information Services and CIO, J.M. Smucker and Kevin Barnes, VP of Global Business Application Solutions, E.J. Gallo Winery, explored the results of the 2008 Tech Trends Study. The joint CGT/AMR Research survey reviews the current state of various technologies in the consumer goods industry.
> Simon Ellis, practice director, Supply Chain Strategies Office for Manufacturing Insights, an IDC Company, moderated a panel that highlighted the annual Shared Strategy Study, conducted with CGT and RIS News. Frank DiPasquale, SVP, National Grocers Association, Rick Brindle, Customer VP; esales and Industry Relations, Kraft Foods, Tom O'Toole, Director Go-To-Market Solutions, Brown-Forman Corporation and John Wright, Director of Business Intelligence, The Goodyear Tire & Rubber Company examined the state of collaboration between retailers and manufacturers in the consumer goods industry, including getting the consumer back into the grocery store in a tough economy and sustainability as a business opportunity.
To read about more event highlights, click here.
This past October, consumer goods business and IT executives gathered at The Ritz-Carlton in Orlando, Fla., for the 10th annual Consumer Goods Fall Conference. There, they explored how they could optimize brand performance through trading partner collaboration via abundant networking opportunities and insightful presentations from their peers. Here is a snapshot of some of the event's many highlights:
> In his opening keynote presentation, Groupe Danone CIO North America E. Jeffrey Hutchinson provided attendees with a real-world case study on how Groupe Danone's North American IS/IT organization is enabling business initiatives by leveraging leading unified communications and unified collaboration tools. Under this approach, coined Dan 2.0, the company expects to have all 15,000 top employees to be fully leveraging social networking tools by 2011.
> Industry studies show that 70 percent to 80 percent of customer purchases are influenced by factors in the store. In a session titled "The Store as the Customer Touch Point," Virgin Entertainment Group CIO Robert Fort revealed how eight customer touch points, including traffic counters, digital signage, listening stations and data warehousing, are being leveraged to keep its store environment dynamically alive for its customers.
> As an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, Supermarket Guru and Grocery Industry Analyst Phil Lempert identified and explained impending trends based on generational differences and talked about how your company can take advantage of the opportunities that the future is rapidly bringing.
> A majority of Americans agree that many green products are not actually better for the environment, too expensive and don't work as well, according to a GFK Roper Green Gauge study. In spite of these challenges, The Philips Lighting Company is consistently ranked as one of the most sustainable companies in the world. Jim Hunter, VP strategic marketing, Philips Lighting Company, touched upon the implications that sustainability has on all facets of Philips' operations and product lifecycles; from responsible sourcing and sustainable materials to optimization of end-to-end supply chains.
> Lora Cecere, VP, consumer products, AMR Research, along with Jerry Wolfe, CIO and VP Supply Chain Strategy, McCormick & Co., Pieter Schoehuijs, VP and CIO, Church & Dwight, Andy Platt, VP of Information Services and CIO, J.M. Smucker and Kevin Barnes, VP of Global Business Application Solutions, E.J. Gallo Winery, explored the results of the 2008 Tech Trends Study. The joint CGT/AMR Research survey reviews the current state of various technologies in the consumer goods industry.
> Simon Ellis, practice director, Supply Chain Strategies Office for Manufacturing Insights, an IDC Company, moderated a panel that highlighted the annual Shared Strategy Study, conducted with CGT and RIS News. Frank DiPasquale, SVP, National Grocers Association, Rick Brindle, Customer VP; esales and Industry Relations, Kraft Foods, Tom O'Toole, Director Go-To-Market Solutions, Brown-Forman Corporation and John Wright, Director of Business Intelligence, The Goodyear Tire & Rubber Company examined the state of collaboration between retailers and manufacturers in the consumer goods industry, including getting the consumer back into the grocery store in a tough economy and sustainability as a business opportunity.
To read about more event highlights, click here.
To access CGT's 2009 event calendar, click here.