As many companies ramp up product innovation in 2024, some of the largest manufacturers recently detailed what they’re seeing about consumer behavior and how they’re adapting. Here's a snapshot.
Linda Roman, associate director of packaging ESG & technology at The Kraft Heinz Company, discusses sustainable packaging innovations and taking collaborative action across the value chain.
While consumers may be hunting for deals this holiday season, Kraft Heinz remains firm that it won’t return to its pre-pandemic promotion-heavy tactics.