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The Honest Company Taps Paid Media to Re-Engage Consumers, Slash Cart Abandonment Rates
In an effort to reduce cart abandonment and re-engage its consumers, The Honest Company has been working with paid media to elevate targeted audience marketing and drive increased conversion rates. -
Building Data Fluency Across the Consumer Goods Enterprise
How companies like Colgate-Palmolive, Henkel, and PepsiCo are working to meet today’s new data mandates